Palm Beach Tan $2,500,000 Settlement, Check If You Qualify — Hudson v. Palm Beach Tan, Inc. & Archer Malmo, Inc., No. 1:23-cv-00486-WO-JEP

October 4, 2026. That’s your deadline to claim money from the Palm Beach Tan text message settlement — and it’s closer than a month away. Palm Beach Tan and its marketing vendor, Archer Malmo, are paying $2.5 million to settle claims they kept texting people who had already texted back “STOP.” Filing a claim takes a few minutes.

Palm Beach Tan TCPA Settlement — Key Facts

Settlement Amount	$2,500,000
Claim Deadline	October 4, 2026
Who Qualifies	Anyone sent a Palm Beach Tan marketing text after their number had already sent a “STOP” (or similar) text, June 19, 2019 – July 5, 2026
Estimated Payout	Up to $1,500 per Post-Stop Message, pro-rata
Proof Required (Yes/No)	No — the claims administrator identifies eligible numbers from Defendants’ own text message data
Settlement Status	Preliminarily approved — awaiting Final Approval Hearing
Court & Case Number	U.S. District Court, Middle District of North Carolina — No. 1:23-cv-00486-WO-JEP
Law Alleged	Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227
Administrator	Verita Global
Official Claim Site	hudsonclass.com
Last Updated	September 2, 2026

Who Are Palm Beach Tan and Archer Malmo, and Why Are They Being Sued for Texting Customers?

Palm Beach Tan runs tanning salons across the country, and it hired marketing firm Archer Malmo to send promotional texts about deals and its “Premier Rewards” program. The lawsuit says one of those texts read: “Tan. For info call 1-888-725-6826 or reply HELP for help,” according to plaintiff Alex Hudson’s complaint. Hudson says Palm Beach Tan kept sending messages like that one even after he texted back asking it to stop.

What Did Palm Beach Tan Do Between 2019 and 2026?

Hudson filed suit in June 2023, claiming Palm Beach Tan and Archer Malmo violated the TCPA by sending telemarketing texts after he’d revoked consent. Under FCC rule 47 C.F.R. § 64.1200(f)(5)(i), a customer’s do-not-call request ends the company’s right to keep marketing to that number — even if the customer keeps doing business with the company otherwise. In other words, texting “STOP” is supposed to be the end of it, full stop.

It wasn’t, according to the complaint — Hudson says he kept getting messages anyway. In April 2025, he amended his complaint to add Archer Malmo, the marketing company that actually sent the texts, as a co-defendant. Palm Beach Tan and Archer Malmo deny any wrongdoing and deny the messages even count as “telemarketing” under the law, but agreed to settle rather than keep litigating.

The TCPA doesn’t require you to prove financial loss to collect. Every unwanted text after a stop request is worth real money on its own, by law.

Are You Part of the Palm Beach Tan Text Message Lawsuit?

Here’s exactly how to know if this case includes you.

• Anyone whose cell number received a Palm Beach Tan marketing text after that same number had already sent an inbound “STOP” request
• Customers and non-customers alike — the class isn’t limited to people who bought tanning packages
• Texts sent any time between June 19, 2019, and July 5, 2026
• Each individual “Post-Stop Message” you received counts separately toward your payout

This does not cover Palm Beach Tan texts sent before you asked them to stop, or texts from other tanning or salon chains — this settlement is specific to Palm Beach Tan and Archer Malmo.

Palm Beach Tan Customers Outside North Carolina — Are You Still Covered?

Yes. This is a nationwide class action. The case is filed in North Carolina federal court because that’s where it was brought, but the settlement class covers anyone in the U.S. who received a qualifying text, regardless of where they live.

Not sure if a text you received counts as a “Post-Stop Message”? A consumer fraud attorney can help you review your text history before the October 4 deadline.

How Much Can Palm Beach Tan Settlement Class Members Get? Up to $1,500 Per Message

Each valid claim pays up to $1,500 per Post-Stop Message, based on Defendants’ own text message records — not your memory of how many texts you received. More filers means smaller checks per person, since everyone splits the same $2.5 million fund after deductions. Class counsel is asking for up to 33% of the fund in attorney’s fees, plus an incentive award of up to $10,000 for Hudson as the named plaintiff — both subject to the court’s approval.

Payment goes out by check after the December 29 hearing and any appeals resolve, and you’ll need to cash it within the window the administrator sets. Payments over $600 may show up on a 1099. Check with a tax professional.

That $1,500-per-message ceiling is the whole point of the TCPA — it’s built so a company can’t just treat statutory violations as a cost of doing business.

How to File Your Palm Beach Tan Settlement Claim — Step by Step

1. Go to veritaconnect.com/HudsonClass/Claimant, the official online claim form
2. Enter your name, address, and the phone number that received the Post-Stop Message(s)
3. If you got a mailed notice, use the login ID and PIN printed on it — call 1-888-808-5494 if you don’t have one
4. No proof of the messages is required — Verita Global checks your number against Palm Beach Tan and Archer Malmo’s own records
5. Submit before October 4, 2026, and save your confirmation
6. Watch your mail or email for a check after the December 29, 2026 Final Approval Hearing

Takes about 5 minutes.

⚠️ You have about a month left — file now at veritaconnect.com/HudsonClass/Claimant.

Should Palm Beach Tan Class Members Opt Out or Object Before October 4?

What Opting Out of the Palm Beach Tan Settlement Actually Means

Opting out means you get no payment from this fund, but you keep your right to sue Palm Beach Tan and Archer Malmo on your own over these same texts. Most people are better off filing a claim instead — talk to a lawyer first if you’re considering opting out. The exact deadline is October 4, 2026, mailed to the settlement administrator at P.O. Box 301172, Los Angeles, CA 90030-1172.

How to Object to the Palm Beach Tan Settlement

Objecting means you stay in the class but tell the court you disagree with some part of the deal — the amount, the attorney’s fees, or anything else. Your written objection needs your name, address, phone number, and the legal basis for your objection, filed with the Clerk of the Court at 324 W. Market Street, Greensboro, NC 27401, and mailed to class counsel and both defendants’ counsel, all by October 4, 2026.

Talk to a class action lawsuit attorney before October 4 if you’re considering either option.

Palm Beach Tan TCPA Settlement — Frequently Asked Questions, No. 1:23-cv-00486-WO-JEP

Do I need a lawyer to file a Palm Beach Tan settlement claim?

 No. The claim form at veritaconnect.com/HudsonClass/Claimant takes a few minutes and doesn’t require proof — Verita Global cross-checks your number against Palm Beach Tan’s own text records.

Is the Palm Beach Tan text message settlement legitimate? 

Yes. It’s a real settlement administered by Verita Global under court supervision in Hudson v. Palm Beach Tan, Inc. & Archer Malmo, Inc., pending in the U.S. District Court for the Middle District of North Carolina.

When will Palm Beach Tan settlement payments be sent?

 After the Final Approval Hearing on December 29, 2026, and once any appeals are resolved — there’s no fixed payment date yet.

What if I missed the Palm Beach Tan claim deadline?

 Claims must be postmarked or submitted online by October 4, 2026. There’s no guaranteed exception for late claims, so file as soon as possible if you’re eligible.

Will my Palm Beach Tan settlement payment go on a 1099?

Possibly, if your payment exceeds $600. Check with a tax professional about how to report it.

What counts as a “Post-Stop Message” in this case? 

Any Palm Beach Tan marketing text sent to your number after that number had already sent an inbound message like “STOP,” asking Palm Beach Tan to quit texting you.

Can I still be part of this settlement if I’m not a Palm Beach Tan customer? 

Yes. The class covers anyone who received a qualifying text, whether or not you ever bought a tanning package.

Sources Used in This Palm Beach Tan Settlement Article

• Settlement Administrator Site — Verita Global, Hudson v. Palm Beach Tan, Inc. & Archer Malmo, Inc.: https://hudsonclass.com/
• Settlement FAQ — Important Dates and Deadlines: https://hudsonclass.com/important-dates-and-deadlines.aspx
• Court Docket — Hudson v. Palm Beach Tan, Inc., No. 1:23-cv-00486, M.D.N.C.: https://www.courtlistener.com/docket/67510502/hudson-v-palm-beach-tan-inc/
• Class Counsel — Lemberg Law, LLC, Complaint filing: https://lemberglaw.com/wp-content/uploads/2024/07/Hudson-v.-Palm-Beach-Complaint.pdf

Researched and written by Israr Ahmad, legal content researcher and founder of AllAboutLawyer.com. All facts verified against the official settlement website, the federal court docket, and class counsel’s filed complaint, as of September 2, 2026. Last Updated: September 2, 2026.

This article is for informational purposes only and does not constitute legal advice. Laws vary by state and individual circumstances differ. For advice about your specific situation, consult a qualified attorney.