$7.15M Joybird False Discount Settlement, Did You Buy Furniture at a Fake Sale Price?

Joybird and its parent company La-Z-Boy agreed to pay $7.15 million to settle a class action lawsuit accusing them of advertising fake furniture discounts. Consumers in California, Oregon, and Washington who bought Joybird products at “sale” prices between December 18, 2019 and October 31, 2025 were eligible for $115 cash or store credit. The claim deadline was February 13, 2026. A final approval hearing took place on March 6, 2026. A brand-new follow-up lawsuit, filed in March 2026, now targets the same alleged practice for consumers outside those three states.

Quick Facts

Field	Detail
Settlement Amount	$7,150,000
Defendants	La-Z-Boy Inc. and Stitch Industries Inc. (doing business as Joybird)
What the Lawsuit Alleged	Fake reference prices used to make discounts look bigger than they were
Who Qualified	California, Oregon, and Washington residents who bought Joybird products at sale prices, Dec. 18, 2019 – Oct. 31, 2025
Payout Per Person	$115 cash or $115 store credit voucher
Proof Required	No — attestation under penalty of perjury only
Estimated Class Size	Approximately 61,000 people
Claim Deadline	February 13, 2026 — PASSED
Final Approval Hearing	March 6, 2026
Settlement Status	Post-hearing — awaiting confirmed final approval and any appeals
Administrator	Joybird Settlement Administrator
Official Website	JoybirdSettlement.com

Where Things Stand Right Now

• The Joybird class action settlement received preliminary approval from the court on October 31, 2025 and covers approximately 61,000 individuals in California, Oregon, or Washington who purchased Joybird products at a sale price between December 18, 2019 and October 31, 2025.
  
• The claim deadline of February 13, 2026 has now passed. If you did not submit a claim form for the cash option, you will receive a $115 Joybird store credit voucher by default — as long as you did not opt out.
  
• A brand-new class action lawsuit — German et al. v. Stitch Industries Inc., Case No. 2:26-cv-01820 — was filed in March 2026 in California federal court, alleging the same false discount advertising scheme but on behalf of consumers outside California, Oregon, and Washington. That case is in early litigation with no settlement yet.

What Was Joybird Accused of Doing?

If you have ever shopped on Joybird.com, you have seen the format: a higher “original” price crossed out in black, with a lower “sale” price in red next to it. That visual screams bargain. The lawsuit says the bargain was not real.

The class action alleged that Joybird falsely advertised perpetual discounts on its furniture products, deceiving consumers into believing they were getting a special deal. Joybird advertised discounts of 30% to 50% off on all its products — but the lawsuit claimed those products were “rarely, if ever” sold at their purported original prices.

Plaintiffs argued Joybird’s intent was to trick consumers into believing its products were worth the inflated reference price — and that the lower advertised sale price represented a genuine limited-time bargain. The false discount advertising allegedly caused consumers to pay more than they otherwise would have and to buy products they otherwise would not have bought.

This type of scheme has a name in consumer protection law: false reference pricing or phantom markdowns. California, Oregon, and Washington all have state laws that specifically prohibit it.

Who Was Eligible?

The settlement class consisted of all consumers who, while in the states of California, Oregon, or Washington, purchased one or more products on Joybird.com, or at a Joybird physical store location, at a sale price, from December 18, 2019 to October 31, 2025.

You qualified if all of the following were true:

• You made at least one purchase from Joybird.com or a physical Joybird store at an advertised sale price.
• Your purchase happened between December 18, 2019 and October 31, 2025.
• You were located in California, Oregon, or Washington at the time of the purchase.

You did not need to prove the discount was fake. To receive the cash benefit, class members only needed to attest under penalty of perjury that they resided in California, Washington, or Oregon, purchased products at a sale price during the class period, and that the information they supplied was true to the best of their knowledge.

Related article: Valvoline Instant Oil Change Lawsuit, Did They Put the Wrong Oil in Your Car?

How Much Could You Receive?

Every eligible class member received the same flat benefit: $115.

Class members who submitted a valid claim form by February 13, 2026 received $115 as a cash payment by check or electronic transfer. Those who did not submit a claim form received a $115 Joybird store credit voucher automatically.

The store credit comes with consumer-friendly terms. The store credit voucher is valid for two years after distribution and can be used at any time on Joybird.com with no blackout dates or restrictions. Class members can combine it with other discounts and even transfer it to other consumers.

One key note: attorney fees of up to $1,325,000 and incentive awards of up to $7,500 per class representative are paid separately and do not reduce the $115 benefit paid to class members. Your $115 is your $115.

I Missed the Deadline — What Now?

The February 13, 2026 cash claim deadline has passed. If you were an eligible class member and did not opt out, you will still receive the $115 Joybird store credit voucher automatically — you do not need to do anything to get it.

If you opted out before the deadline, you gave up your right to the settlement benefit but preserved the right to pursue your own lawsuit against Joybird. If you did nothing and did not opt out, the store credit will be distributed to you after the court grants final approval and any appeals are resolved.

Compensation will begin to be distributed to class members only after final approval is granted and any appeals are resolved. Based on standard class action timelines, payments typically go out 60 to 180 days after a final approval hearing.

The New 2026 Lawsuit: What If You Live Outside California, Oregon, or Washington?

The settled case only covered three states. But the alleged pricing scheme was national.

A new class action lawsuit — German et al. v. Stitch Industries Inc. — was filed in March 2026 against Joybird in California federal court, alleging the same false discount advertising scheme on behalf of consumers in the United States other than those in California, Oregon, or Washington. The plaintiffs argue Joybird’s false discount advertising violates California’s Consumers Legal Remedies Act, False Advertising Law, and Unfair Competition Law.

This case is at an early stage. No settlement exists. No claim form is available. If you purchased Joybird products at a “sale” price and live outside the three covered states, monitor this new lawsuit for developments.

This pattern of retailers using fake reference prices to manufacture the appearance of a deal is not unique to Joybird. A similar lawsuit is currently active against Wayfair for the same alleged practice — you can read the full details in the Wayfair fake sale price class action lawsuit on AllAboutLawyer.com.

Full Timeline of Key Dates

Milestone	Date
Class Period Begins	December 18, 2019
Original Lawsuit Filed (Jacobs et al.)	2024
Lawsuit Dismissed Without Prejudice	July 18, 2025
Consolidated Case Refiled	2025
Preliminary Approval Granted	October 31, 2025
Claims Period Opens	November 2025
Claim Filing Deadline (Cash)	February 13, 2026 — PASSED
Opt-Out Deadline	February 13, 2026 — PASSED
Objection Deadline	February 13, 2026 — PASSED
Class Period Ends	October 31, 2025
Final Approval Hearing	March 6, 2026
Expected Payment Date	TBD — after final approval and any appeals
New Lawsuit Filed (German et al.)	March 2026

Frequently Asked Questions

Did I miss the Joybird settlement deadline? 

The cash claim deadline was February 13, 2026 and has passed. However, if you were an eligible class member who did not opt out, you will automatically receive a $115 Joybird store credit voucher — no action required. The voucher is valid for two years from the date of distribution and can be used on any Joybird.com purchase.

Is this settlement legitimate?

 Yes. The Superior Court of California for the County of San Diego is overseeing this class action. The case is known as Jeffrey Jacobs, et al. v. La-Z-Boy Inc. and Stitch Industries Inc., Case No. 25CU038051N. The official and only authorized settlement website is JoybirdSettlement.com. La-Z-Boy and Stitch Industries denied all wrongdoing but agreed to settle to avoid continued litigation costs and risks.

When will I receive my payment or store credit? 

The settlement administrator will distribute payments after the court resolves any appeals and grants final approval of the settlement. Based on standard class action timelines after a March 2026 approval hearing, expect distribution sometime in summer or fall 2026. Check JoybirdSettlement.com or call 833-583-8270 for the latest status.

Do I need a lawyer to file a claim? 

No. The claim process was designed for consumers to complete without an attorney. The class action attorneys representing all class members handle the litigation. You do not pay any out-of-pocket costs to participate in the settlement.

What if I missed the claim deadline? 

If you missed the February 13, 2026 deadline and did not opt out, you will still receive the $115 store credit voucher automatically. You cannot switch to the cash option after the deadline. If you opted out, you gave up your settlement benefits and the right to sue over these specific claims in this case.

Will my settlement payment affect my taxes? 

Possibly. Settlement payments compensating consumers for deceptive pricing are sometimes treated as taxable income, depending on how the IRS classifies the payment and your individual circumstances. Consult a tax professional if you have questions about your specific situation. Neither the settlement administrator nor class counsel can provide tax advice.

What if I live outside California, Oregon, or Washington?

 The settled case does not cover you. However, a new class action lawsuit was filed in March 2026 on behalf of consumers in the rest of the United States who also purchased Joybird products at alleged fake discount prices. That case is in early litigation with no settlement or claim form yet. Save your purchase records in the meantime.

What exactly is false reference pricing?

 False reference pricing — also called a phantom markdown — happens when a retailer shows a higher “original” or “was” price that the product was rarely or never actually sold at, making the current price look like a steep discount. The lawsuit alleged that Joybird’s false discount advertising was so pervasive across all of its products that it appeared to be the heart of the company’s marketing plan. California, Oregon, and Washington all have laws specifically prohibiting this practice.

Sources & References

• Official Joybird Settlement Website — JoybirdSettlement.com
• Official Settlement FAQ — JoybirdSettlement.com/frequently-asked-questions

Last Updated: April 5, 2026

Disclaimer: This article is for informational purposes only and does not constitute legal advice. Legal claims and outcomes depend on specific facts and applicable law. For advice regarding a particular situation, consult a qualified attorney.