Skims Body TCPA Class Action, Did You Get Early Morning or Late Night Marketing Texts?

This article covers an active lawsuit. Information is based on the complaint as filed and verified reporting. This page will be updated as the case develops.

Isabel Alvarez vs. Skims Body, Inc. is a Telephone Consumer Protection Act class action lawsuit filed December 16, 2024, in which California resident Isabel Alvarez alleges that Kim Kardashian’s shapewear and loungewear brand sent her promotional marketing texts before 8 a.m. — violating federal law that bans companies from contacting consumers during designated quiet hours. The case is active in the U.S. District Court for the Central District of California. No settlement has been reached and no trial date has been set.

Quick Facts — Alvarez vs. Skims Body TCPA Lawsuit

Field	Detail
Plaintiff	Isabel Alvarez
Defendant	Skims Body, Inc.
Case Name & Number	Alvarez v. Skims Body, Inc., Case No. 2:24-cv-10806
Court	U.S. District Court, Central District of California
Date Filed	December 16, 2024
Legal Claim	Violation of the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227 — quiet hours provision, 47 C.F.R. § 64.1200(c)(1)
Who Is Affected	U.S. consumers who received more than one Skims marketing text before 8 a.m. or after 9 p.m. within the past four years
Damages Sought	$500–$1,500 per text message; injunctive relief; fees and costs
Current Stage	Active litigation — no hearing date confirmed as of May 1, 2026
Plaintiff’s Attorney	Gerald D. Lane Jr., Law Offices of Jibrael S. Hindi
Last Updated	May 1, 2026

Case Timeline

Date	Event
November 19 – December 13, 2024	Alvarez alleges she received at least eight Skims marketing texts, multiple arriving before 8 a.m.
December 16, 2024	Alvarez files class action complaint in the Central District of California
Next hearing date	TBD — not yet scheduled as of May 1, 2026

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What Is the Skims TCPA Quiet Hours Lawsuit About? Alvarez v. Skims Body, Inc., No. 2:24-cv-10806

The lawsuit claims Skims violated the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227, specifically the quiet hours provision at 47 C.F.R. § 64.1200(c)(1). That rule prohibits any company from initiating a telephone solicitation — including automated marketing text messages — to a residential subscriber before 8 a.m. or after 9 p.m. in the recipient’s local time zone. Each text sent outside that window is treated as a separate violation under the statute.

The complaint states that the texts were initiated at 6:01 AM, 6:08 AM, 6:11 AM, and 7:08 AM in the plaintiff’s time zone. Alvarez, who uses the number as her residential line, says she never gave Skims consent to contact her outside permitted hours. The complaint describes the impact in plain terms: the defendant’s unlawful conduct resulted in intrusion into the peace and quiet in a realm that is private and personal to the plaintiff and class members.

Skims Body, Inc. is the legal entity behind Kim Kardashian’s shapewear and loungewear brand. The company is not accused of any data breach or financial harm — the entire claim rests on the time of day these automated texts landed on customers’ phones. For a broader look at how TCPA consumer protection claims work, see our overview of consumer rights lawsuits.

Are You Part of the Skims TCPA Class Action?

This case targets a very specific group of consumers, and the eligibility question is straightforward. Here is how to know if the lawsuit includes you.

You may be part of this class if:

• You received more than one marketing text message from Skims within any 12-month period
• At least one of those texts arrived before 8 a.m. or after 9 p.m. in your local time zone
• The texts were received within the past four years from the filing date (on or after December 16, 2020)
• You use your phone number as a residential line

You are likely NOT included if:

• All Skims texts you received arrived between 8 a.m. and 9 p.m. in your time zone
• You received only one marketing text total within any 12-month period
• You can show you explicitly consented to receive texts outside those hours

Alvarez is seeking to represent anyone in the U.S. who received more than one marketing text from Skims within a 12-month period before 8 a.m. or after 9 p.m. over the past four years. You do not need to do anything right now to be included — most class members are automatically covered if the class is certified by the court. If you want to pursue an individual claim separately instead, consult an employment discrimination attorney or consumer rights lawyer about your options.

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What Are Skims Plaintiffs Seeking in This Lawsuit?

Alvarez is not seeking a fixed settlement fund. She is asking the court to award statutory damages of $500 to $1,500 per text message — the range the TCPA sets for each individual violation. Violations may result in statutory damages of $500 per violation, or $1,500 if the conduct is found to be knowing and willful. That means the exposure for Skims across a certified nationwide class could escalate quickly. Given that marketing campaigns often involve thousands of recipients, the financial exposure for companies can quickly escalate into millions of dollars.

Beyond money, Alvarez also seeks injunctive relief — a court order requiring Skims to stop sending marketing texts outside permitted hours going forward. No specific dollar amount has been confirmed in verified sources as of this writing, and no claim form exists at this stage. This is an active lawsuit, not a settlement. For context on the broader wave of these cases, see our article on TCPA class action lawsuits and consumer rights.

What Should You Do If You Got Texts From Skims Outside Business Hours?

Right now, most people do not need to do anything. If this case gets certified as a class action and reaches a settlement or verdict, anyone in the class will typically receive notice by mail or email and have the opportunity to file a claim at that time.

If you believe you received Skims marketing texts before 8 a.m. or after 9 p.m., here are practical steps you can take now:

• Save your text history. Screenshots of any Skims messages — with timestamps visible — preserve your evidence.
• Note the exact times. The timestamp showing the text arrived before 8 a.m. or after 9 p.m. in your local time zone is the key fact.
• Do not need to contact Skims. You are not required to complain to the company or opt out of anything to remain a potential class member.
• Monitor this case for updates. This page will be updated when a class certification ruling, settlement, or trial date is confirmed.

If you want to pursue an individual TCPA claim rather than wait for the class case, a free legal consultation with a consumer rights lawyer can help you assess whether that makes sense given your specific situation.

Frequently Asked Questions

Is there a class action lawsuit against Skims Body?

Yes. Isabel Alvarez filed a proposed class action lawsuit against Skims Body, Inc., Case No. 2:24-cv-10806, in the U.S. District Court for the Central District of California on December 16, 2024. The lawsuit alleges Skims sent marketing texts before 8 a.m. in violation of the TCPA’s quiet hours provision.

Do I need to do anything right now to be included in the Skims lawsuit?

 No. If the court certifies the class, all eligible consumers will be automatically included unless they choose to opt out. You will receive formal notice at that stage. Right now, the case is in active litigation and no claim form exists.

When will a settlement be reached in the Skims case?

 No settlement has been announced as of May 1, 2026. The case remains in active litigation in the Central District of California. No trial date has been set. TCPA class actions at this stage typically take one to three years to resolve through settlement or trial.

Can I file my own lawsuit against Skims instead? 

Yes. The TCPA gives individual consumers a private right of action. Each after-hours message may constitute a separate TCPA violation, potentially resulting in statutory damages ranging from $500 to $1,500 per message. If you received multiple texts during quiet hours, an individual claim may be viable. Consult a consumer rights lawyer for a free consultation before deciding.

How will I know if the Skims lawsuit settles?

 If the case settles, the court will require notice to be sent to all potential class members by mail or email. You can also monitor the case docket directly through the federal PACER system at pacer.gov using case number 2:24-cv-10806, or check back on this page for updates.

What exactly are TCPA quiet hours?

The quiet-hour restrictions, outlined in 47 C.F.R. § 64.1200(c)(1), prohibit marketing calls or texts before 8:00 a.m. and after 9:00 p.m. local time. The rule applies based on the recipient’s local time zone — not the company’s location. So a brand headquartered in New York cannot send a 7 a.m. EST promotional text to a California customer, because it is only 4 a.m. in California.

Is this the only lawsuit Skims has faced? 

No. Skims has faced separate legal challenges. In January 2026, the New Jersey Attorney General reached a $200,000 settlement with Skims over allegations the company improperly collected sales tax on clothing purchases in New Jersey from 2019 to 2024. That case is unrelated to this TCPA lawsuit.

Sources & References

• Court filing: Alvarez v. Skims Body, Inc., Case No. 2:24-cv-10806, U.S. District Court for the Central District of California — accessible via pacer.gov
• Sourcing Journal — Coach Outlet Faces Class Action for Texting During ‘Quiet Hours’ — sourcingjournal.com

Prepared by the AllAboutLawyer.com Editorial Team and reviewed for factual accuracy against the official court complaint and verified public reporting on May 1, 2026. Last Updated: May 1, 2026

Disclaimer: This article is for informational purposes only and does not constitute legal advice. Information about this case is based on publicly available court records and verified reporting. All allegations described in this article have not been proven in court. For advice regarding a particular legal situation, consult a qualified attorney.