Homeaglow Dazzling Cleaning $2.25M Settlement, Were You Trapped in the ForeverClean Membership?

Homeaglow Inc., which also operates as Dazzling Cleaning, agreed on May 11, 2026 to pay $2.25 million and overhaul its business practices under a consent decree with the Washington State Office of the Attorney General. The settlement resolves allegations that Homeaglow lured consumers with a discounted cleaning offer — advertised as low as $19 — and then secretly enrolled them in a $59-per-month recurring membership with hidden cancellation fees that could exceed $350. As part of the agreement, any Washington state ForeverClean member can cancel their membership right now at no charge, even if they are still within the initial six-month period.

Quick Facts

Field	Detail
Settlement Amount	$2,250,000
Settlement Date	May 11, 2026
Who Filed	Washington State Office of the Attorney General (AG Nick Brown)
Court	King County Superior Court, Washington State
Defendant	Homeaglow Inc. d/b/a Dazzling Cleaning; founders Aaron Cheung and Xiao Wei Chen
Alleged Violations	Washington Consumer Protection Act — unfair and deceptive advertising; negative option marketing
Monitoring Period	Four years
Washington Members: Free Cancellation	Yes — cancel now at no charge via email or online portal
Cancel Email	[email protected] (subject: “Cancel ForeverClean”)
Consumer Hotline	AG complaint line for difficulty canceling
Last Updated	May 22, 2026

Current Status

• The consent decree was filed and announced on May 11, 2026 in King County Superior Court alongside the AG’s complaint.
• Homeaglow and its two founders must comply with four years of monitoring by the AG’s office.
• Washington state ForeverClean members can cancel immediately for free — no early termination fee applies, even within the six-month minimum term.
• No consumer claim form exists. This is a government enforcement action, not a class action settlement with individual payouts.

What Is the Homeaglow Lawsuit About? Washington v. Homeaglow Inc. d/b/a Dazzling Cleaning, King County Superior Court

The Washington AG’s office opened an investigation into Homeaglow Inc. d/b/a Dazzling Cleaning, a cleaning-services platform headquartered in Texas, after a pattern of consumer complaints revealed what investigators described as a deliberate negative option marketing trap — a practice where a company buries auto-enrollment terms so customers unknowingly agree to a recurring charge.

Here is exactly what Homeaglow allegedly did. The company advertised first cleanings for as little as $19 for three hours across social media and online ads — a price that looked like a one-time introductory deal. When customers clicked through to book that cleaning, Homeaglow’s checkout flow enrolled them in its “ForeverClean” membership at $59 per month, but the material terms of that subscription were not clearly and conspicuously disclosed. The membership carried a six-month minimum term, and hidden per-cleaning transaction fees of 5% to 15% applied on top of the monthly fee.

Customers who tried to leave early discovered the exit was expensive. Homeaglow’s early cancellation penalty was the full undiscounted price of the cleaning — averaging between $166 and $250. The AG’s office documented one Washington consumer who had already paid $295 in monthly membership dues and still owed $153.50 to walk away. Another customer signed up for what she thought was a $79 cleaning, was auto-enrolled in the membership, and when she cancelled after discovering the ongoing charges, was hit with a $358.50 cancellation fee — bringing her total bill for a single cleaning to $600.75. Throughout the checkout process, Homeaglow displayed messages saying customers could “cancel at any time” and that purchases were “fully refundable.” The AG found those statements to be false. For context on how deceptive advertising enforcement like this works at the state level, see our coverage of the Menards $4.25M deceptive rebate settlement, which followed a similar AG-led investigation structure.

The AG also uncovered a second, separate deception: fake reviews. Homeaglow advertised a five-star “excellent” Trustpilot rating based on 6,406 reviews. Trustpilot’s actual data showed the company held a 1.3-star average from just over 2,000 reviews — the rest having been removed by Trustpilot after it sent Homeaglow a cease-and-desist letter in 2025 accusing the company of fabricating reviews. Homeaglow suppressed negative reviews on its own platform to maintain an internal 4.8-star average, and continued using the five-star Trustpilot advertisement even after being put on notice. The Better Business Bureau assigned Homeaglow an F rating and received more than 3,300 consumer complaints about the company over three years.

All of this, the state argued, violated the Washington Consumer Protection Act, which prohibits unfair and deceptive business practices in trade or commerce. The consent decree requires Homeaglow and its founders to stop the deceptive conduct, disclose all terms clearly, and submit to four years of oversight — and requires the company to give current Washington members a free exit. A separate federal class action lawsuit — Seth Seneca et al. v. Homeaglow Inc., Case No. 8:23-cv-02308 (C.D. Cal.) — alleges similar practices at the national level, though that case has no settlement yet.

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Were You Affected by the Homeaglow ForeverClean Trap?

You were likely affected if:

• You saw an ad for a discounted cleaning — $19, $49, $79, or similar — through Homeaglow or Dazzling Cleaning
• You booked that cleaning and later discovered monthly charges of $59 appearing on your bank or credit card statement
• You tried to cancel and were told you owed a cancellation fee of more than $100
• You paid a cancellation penalty or paid monthly fees for months after believing you had cancelled
• You relied on a five-star Trustpilot rating displayed by Homeaglow when deciding to use the service

The direct relief in this settlement applies specifically to Washington state residents who are currently enrolled in the ForeverClean membership. If you live outside Washington, this settlement does not provide you free cancellation — though the separate federal class action may eventually produce broader relief.

What Homeaglow Must Do Under the Consent Decree

The consent decree imposes concrete changes on how Homeaglow operates. The company and its founders Aaron Cheung and Xiao Wei Chen must:

• Disclose all membership terms clearly and conspicuously before a customer completes any purchase involving an introductory or discounted cleaning offer — including the monthly cost, the six-month minimum term, transaction fees, and exact cancellation terms
• Obtain express informed consent before charging any customer for a recurring membership
• Provide a cancellation mechanism as simple as the enrollment process — customers must be able to cancel just as easily as they signed up
• Stop misrepresenting customer reviews, including displaying outdated or inaccurate Trustpilot ratings and suppressing negative feedback
• Submit to four years of monitoring by the Washington AG’s office

The company is also permanently barred from using fake urgency tools — the countdown clocks and fake “vouchers remaining” indicators the AG found had no basis in reality.

What Should Washington ForeverClean Members Do Right Now?

If you are a current Washington state ForeverClean member, the consent decree entitles you to cancel immediately at no cost — even if you are still inside the six-month minimum term that Homeaglow normally uses to justify cancellation fees.

To cancel for free right now:

Option 1 — Email: Send a message to [email protected] with “Cancel ForeverClean” in the subject line.

Option 2 — Online portal: Use the cancellation link provided on Homeaglow’s settlement notice page.

Option 3 — If you have trouble: File a complaint directly with the Washington State Attorney General’s Office if Homeaglow does not honor your cancellation request.

After cancelling, check your bank or credit card statement to confirm the recurring $59 charge stops. If you are charged again after submitting your cancellation request, report it to your card issuer and the AG’s office.

What If You Are Outside Washington State?

This settlement binds Homeaglow only in Washington. If you signed up for ForeverClean in another state, the consent decree does not give you a guaranteed free exit — but it does change how Homeaglow must operate going forward nationwide.

If you were charged fees you dispute, you have several options. First, contact Homeaglow directly and reference this settlement as evidence of the company’s acknowledged practices. Second, file a complaint with your state’s attorney general’s consumer protection office. Third, dispute the charges with your credit card issuer if you believe you were enrolled without proper consent — card issuers sometimes treat unauthorized recurring charges as billing errors. Finally, the federal class action Seth Seneca et al. v. Homeaglow Inc. is still active and may eventually provide a claims process for affected customers nationwide.

Frequently Asked Questions

Is there a class action lawsuit against Homeaglow / Dazzling Cleaning?

 Two things are happening. First, the Washington AG secured the $2.25 million consent decree on May 11, 2026, in King County Superior Court — this is a government enforcement action, not a class action. Second, a separate federal class action, Seth Seneca et al. v. Homeaglow Inc., Case No. 8:23-cv-02308, is pending in the U.S. District Court for the Central District of California over the same deceptive practices nationally. No settlement or claims process exists in the federal case yet.

Am I owed money from the Homeaglow settlement? 

The $2.25 million goes to the state of Washington, not directly to individual consumers as a claim payout. However, Washington ForeverClean members benefit immediately by being able to cancel for free — which avoids paying cancellation fees that could have exceeded $350. If you already paid a cancellation fee, consult a consumer rights lawyer or file a complaint with the AG’s office to explore your options.

How do I cancel my Homeaglow ForeverClean membership in Washington? 

Email [email protected] with “Cancel ForeverClean” in the subject line, or use Homeaglow’s online cancellation portal. No early termination fee applies to Washington members under the consent decree.

What if Homeaglow still charges me a cancellation fee? 

File a complaint immediately with the Washington State Attorney General’s Office. The consent decree prohibits Homeaglow from charging Washington members early termination fees, and the AG’s office is monitoring compliance for four years.

Does this settlement affect Homeaglow customers in other states?

 Not directly. The free cancellation right applies only to Washington residents. Customers in other states should file complaints with their own state AG offices or contact the FTC. The ongoing federal class action may eventually produce broader relief.

What was the fake review allegation about? 

Homeaglow displayed a five-star Trustpilot rating on its site. Trustpilot’s actual data showed a 1.3-star average after the platform removed approximately 4,000 reviews it determined were fabricated, following a cease-and-desist letter to Homeaglow in 2025. The Better Business Bureau gave Homeaglow an F rating and received more than 3,300 complaints in three years.

Sources & References

• Washington State Attorney General Press Release — Homeaglow must cease deceptive and predatory practices (May 11, 2026)

Prepared by the AllAboutLawyer.com Editorial Team and reviewed for factual accuracy against the Washington State Attorney General’s press release and consent decree, published May 11, 2026. Last Updated: May 22, 2026

Disclaimer: This article is for informational purposes only and does not constitute legal advice. Legal claims and outcomes depend on specific facts and applicable law. For advice regarding a particular situation, consult a qualified attorney.