Trulife Distribution Lawsuit, What You Need To Know About The Family Business Dispute 2026 Update
This is NOT a consumer class action lawsuit. The Trulife Distribution lawsuit is a complex business dispute between a father and son—not a settlement where consumers can file claims or receive compensation.
According to court records in Florida federal court, this legal battle involves allegations of unfair competition, trademark violations, and deceptive trade practices between two competing health and wellness distribution companies owned by family members.
What Is The Trulife Distribution Lawsuit About?
The Trulife Distribution lawsuit centers on allegations filed by Nutritional Products International (NPI) against Trulife Distribution in May 2022. NPI, founded by Mitch Gould in 2008, accused his son Brian Gould and Brian’s company Trulife Distribution of misusing NPI’s proprietary materials, case studies, and client testimonials to deceive potential customers.
According to court filings in the U.S. District Court for the Southern District of Florida, NPI claimed Trulife allegedly used case studies belonging to NPI to persuade clients to sign contracts. A suspicious potential client discovered through online research that these success stories represented NPI’s work—not Trulife’s performance.
The lawsuit alleged violations of Florida’s Deceptive and Unfair Trade Practices Act and the federal Lanham Act. NPI also claimed Trulife created fraudulent email addresses that appeared to come from NPI to divert business opportunities.
Who Filed The Lawsuit And Why?
Mitch Gould founded NPI to help domestic and international health and wellness brands expand distribution across the United States. His son Brian served as NPI’s president for 13 years before launching Trulife Distribution in 2019—a competing company offering nearly identical services.
The legal conflict escalated when NPI accused Trulife of crossing ethical lines by allegedly misrepresenting NPI’s client results as Trulife’s own achievements. Court documents indicate at least eleven related legal actions have been filed between the parties over several years, demonstrating the protracted nature of this family business dispute.
What Happened In Court?
The initial 2021 RICO lawsuit filed by Trulife against Mitch Gould and NPI was dismissed in August 2021 after the parties reached a settlement agreement. The court record shows both sides filed a “Joint Stipulation for Dismissal With Prejudice,” meaning the case was permanently closed.
However, new lawsuits emerged in 2025. According to an August 2025 federal court order, cases 25-CV-80410 and 25-CV-80488 were stayed pending resolution of settlement enforcement proceedings in Palm Beach County. The court noted disputes over whether previous settlement agreements prohibit additional litigation between the parties.
Judge Robin L. Rosenberg administratively closed both federal cases until the state court determines the scope of the prior settlement agreement.
This Is NOT A Consumer Settlement—You Cannot File A Claim
Unlike many cases covered on Walgreens $100 Million Class Action Settlement, How To Apply And Claim Your Share, or Progressive Class Action Lawsuits, $159 Million In Settlements, Eligibility, Deadlines And How To File Claims, the Trulife lawsuit is a business-to-business dispute.
There is no settlement fund for consumers. No claim forms exist. No compensation is available to the general public.
What Trulife Distribution Says About The Allegations
Trulife Distribution maintains it was “fully cleared of any charges or claims” according to a July 2025 company statement. Trulife asserts that it operates independently and ethically, denying all allegations of wrongdoing.
The company acknowledged that some website errors occurred—including an incorrect email address temporarily posted—but characterized these as innocent IT oversights rather than intentional deception. Trulife claims NPI’s lawsuits are motivated by anti-competitive reasons.
Current Status As Of February 2026
As of January 2026, the federal cases remain stayed pending state court resolution of settlement enforcement issues. No trial dates are currently scheduled in the federal cases. The parties continue disputing whether their prior settlement agreements prevent ongoing litigation.
What Should Consumers Know?
If you’re researching the Trulife Distribution lawsuit hoping to file a claim or receive compensation, this case does not offer that opportunity. This is a business dispute between competing companies—not a consumer protection class action like the Kaiser Caught Sharing Your Medical Data With Google And Microsoft, settlement.
Consumers considering working with either NPI or Trulife Distribution should conduct independent research, verify company credentials, and request verifiable references before signing contracts.
Last Updated: February 6, 2026
Disclaimer: This article provides information about ongoing litigation and is not legal advice. Court proceedings are subject to change.
Need legal guidance on business disputes? Consult with a qualified business litigation attorney.
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About the Author
Sarah Klein, JD, is a licensed attorney and legal content strategist with over 12 years of experience across civil, criminal, family, and regulatory law. At All About Lawyer, she covers a wide range of legal topics — from high-profile lawsuits and courtroom stories to state traffic laws and everyday legal questions — all with a focus on accuracy, clarity, and public understanding.
Her writing blends real legal insight with plain-English explanations, helping readers stay informed and legally aware.
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