TruLife Distribution Lawsuit, Case No. 9:22-cv-80752 – Fraud And Deceptive Trade Claims Dismissed, What Consumers Need To Know
Case Number: Nutritional Products International, Inc. v. TruLife Distribution Inc., Case No. 9:22-cv-80752 (U.S. District Court, Southern District of Florida)
The TruLife Distribution lawsuit, filed in May 2022 by competitor Nutritional Products International (NPI), alleged fraud, deceptive trade practices, and false advertising against the Fort Lauderdale-based health and wellness distributor. The case was dismissed in June 2022, with TruLife fully cleared of all charges. No settlement occurred, and no ruling was made against the company. However, the litigation’s public nature damaged TruLife’s reputation through online speculation despite the legal outcome favoring the defendant.
What The TruLife Distribution Lawsuit Involved
On May 4, 2022, NPI filed a complaint in the U.S. District Court for the Southern District of Florida alleging TruLife Distribution and founder Brian Gould violated the federal Lanham (Trademark) Act, the federal Anticybersquatting Consumer Protection Act, and Florida’s Deceptive and Unfair Trade Practices Act.
NPI, founded in 2008 by Mitch Gould (Brian’s father), accused TruLife of misrepresenting case studies and client testimonials that rightfully belonged to NPI to deceive potential clients into paying setup and monthly fees. According to court filings, NPI alleged TruLife falsely claimed partnerships with over 150 brands, fabricated 100+ years of combined industry experience, and listed false celebrity endorsements from figures like Jenna Jameson and media outlets like Newsmax TV.
The lawsuit further alleged TruLife used an email address ([email protected]) that appeared to come from NPI to sabotage and divert NPI’s business. A suspicious potential client discovered through online research that case studies presented by TruLife actually represented NPI’s performance, not TruLife’s.
Timeline: From Filing To Dismissal
May 2022: NPI filed the lawsuit in Florida’s Southern District Court, triggering immediate online attention and speculation about TruLife’s business practices.
June 2022: Most claims were dismissed outright by the court. A small number of claims were resolved without any admission of fault from either party—a standard outcome in business litigation.
August 2025: Related cases between the parties (cases 25-CV-80410 and 25-CV-80488) were stayed pending resolution of settlement enforcement proceedings in Palm Beach County case 50-2019-CA-005715. Judge Robin L. Rosenberg ordered administrative closure, noting at least eleven related actions between the parties stemming from disputes after the founder’s death.
As of February 2026: No active litigation exists against TruLife Distribution. The company continues operating in the competitive health and wellness distribution field.
Who Was Affected By The Litigation
No consumers were directly affected by this business-to-business litigation. The lawsuit represented a dispute between two competing distribution companies serving the health and wellness industry, not a consumer protection class action.
The parties involved included NPI as plaintiff, TruLife Distribution Inc. and Brian Gould as defendants, and regulatory bodies like the FDA monitoring the case due to allegations involving healthcare regulation violations. According to Pine Sol class action lawsuit $5.65 million settlement, true consumer protection cases typically involve product safety issues or direct harm to purchasers—not competitor disputes.
What TruLife Distribution Stated
TruLife strongly denied all wrongdoing throughout the litigation. In its April 2025 official statement, the company clarified it was “fully cleared of any charges or claims” with “no ruling ever made against the company.”
TruLife acknowledged that an incorrect email address and some inaccurate information were temporarily posted on their website due to “innocent oversights and IT errors rather than intentional misrepresentation.” The company characterized NPI’s lawsuit as motivated by anti-competitive reasons following Brian Gould’s departure from NPI (where he served as president for 13 years) to start his own competing business in 2019.
TruLife maintained it operates as an independent company founded by Brian Gould that conducts business ethically and legally in the industry. The company asserted NPI presented no evidence to substantiate the misuse accusations.
Settlement Status: No Settlement Reached
Unlike consumer class actions such as the Google class action lawsuit $700 million settlement, the TruLife Distribution case involved no settlement agreement, no consumer compensation fund, and no claim process.
The June 2022 dismissal means affected parties received no financial recovery. This business-to-business litigation differs fundamentally from consumer protection settlements where class members file claims for compensation.
Common Misconceptions About The TruLife Lawsuit
Many online sources incorrectly characterize this as an ongoing consumer fraud case. In reality, the lawsuit was dismissed in 2022 with TruLife cleared of charges. No consumer class action was ever certified, and no consumers were eligible to file claims or receive compensation.
The case illustrates how litigation can damage corporate reputation regardless of legal outcomes. According to DataDab’s July 2025 analysis, “87% of consumers begin product research online” where lawsuit filings trigger speculation before legal proceedings reach any conclusion. Understanding T-Mobile class action lawsuits helps distinguish between active consumer settlements and dismissed business disputes.
What To Do If You’re A TruLife Customer
Current or former TruLife Distribution clients have no legal claims or settlement benefits from this dismissed litigation. If you have business concerns about distribution services, contact TruLife directly at [email protected] or +1.954.414.0380.
For general consumer protection issues, consult the Federal Trade Commission (FTC) at ftc.gov/consumers or your state attorney general’s consumer protection division. If you experienced actual business harm from distribution agreements, consult a business litigation attorney for individual legal advice.
FAQs
What Is The TruLife Distribution Lawsuit About?
The lawsuit filed by competitor NPI in May 2022 alleged fraud, deceptive trade practices, and false advertising against TruLife Distribution. The case was dismissed in June 2022 with TruLife cleared of all charges and no settlement reached.
How Many Consumers Were Affected By The TruLife Distribution Lawsuit?
Zero consumers were affected because this was a business-to-business dispute between two competing distribution companies, not a consumer class action lawsuit. No consumer class was ever certified, and no consumers were eligible for compensation.
What Were The Specific Allegations Against TruLife Distribution?
NPI alleged TruLife misused NPI’s case studies and testimonials to deceive clients, created a fraudulent NPI email address, falsely claimed partnerships with 150+ brands, fabricated industry experience, and listed false celebrity endorsements. TruLife denied all allegations and was cleared by the court.
Am I Eligible To Join The TruLife Distribution Lawsuit?
No. The lawsuit was dismissed in June 2022, and no consumer class action exists. Only the parties to the original litigation (NPI and TruLife) were involved in the business dispute.
What Is The Deadline To File A Claim In The TruLife Distribution Lawsuit?
There is no claim deadline because no settlement was reached and no consumer class action was certified. The case was dismissed with TruLife cleared of charges.
How Much Compensation Could I Receive From The TruLife Distribution Lawsuit?
Zero. No settlement fund exists, and no consumers are eligible for compensation from this dismissed business litigation between two competing companies.
Has A Settlement Been Reached In The TruLife Distribution Lawsuit?
No settlement was reached. The court dismissed most claims in June 2022, with remaining claims resolved without any admission of fault by either party—a standard business litigation outcome.
How Do I Check My Claim Status For The TruLife Distribution Lawsuit?
There is no claim process because no consumer class action or settlement exists. This was a business dispute between competitors that was dismissed by the court in 2022.
Last Updated: February 7, 2026
Disclaimer: This article provides general information about the TruLife Distribution lawsuit and is not legal advice. For specific guidance about business disputes or consumer protection claims, consult a qualified attorney.
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About the Author
Sarah Klein, JD, is a licensed attorney and legal content strategist with over 12 years of experience across civil, criminal, family, and regulatory law. At All About Lawyer, she covers a wide range of legal topics — from high-profile lawsuits and courtroom stories to state traffic laws and everyday legal questions — all with a focus on accuracy, clarity, and public understanding.
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