Quince Class Action Lawsuit, Are Those “Traditional Retail” Prices Legit?

Quick Facts

• Lawsuit type: Consumer class action (two active filings)
• Defendant: Last Brand Inc., doing business as Quince
• Court: U.S. District Court for the Northern District of California
• Case 1: Fabrikant v. Last Brand Inc., Case No. 3:25-cv-10519
• Case 2: Mandel et al. v. Last Brand Inc., Case No. 3:25-cv-09780
• Current status: Both cases filed; no settlement reached
• Allegations: False reference pricing, deceptive advertising, consumer protection violations
• Who may be affected: Consumers who purchased Quince products advertised with a “traditional retail” strikethrough price
• Settlement website: None at this time
• Claim deadline: No claims period is open at this time

What You Need to Know

Two separate class action lawsuits allege that Quince, the popular direct-to-consumer retailer, misled shoppers with false “traditional retail” strikethrough prices designed to create the impression of a significant discount. Both cases are in early stages in federal court in California, and no settlement has been reached. Consumers who purchased Quince products advertised alongside a strikethrough “traditional retail” price should understand these allegations and monitor both cases for updates.

What Is the Quince Lawsuit About?

The central allegation in both lawsuits is the same: Quince uses a “traditional retail” strikethrough price displayed next to the product’s actual selling price to suggest consumers are receiving a major discount. The lawsuits allege that price is not a price Quince — or any retailer — has ever actually charged for that product.

According to the Fabrikant complaint, consumers reasonably interpret the “traditional retail” price as a legitimate former price that Quince previously offered for the same product. The lawsuit alleges that, in reality, the product has never been sold at that strikethrough price by Quince or any other retailer.

The lawsuit further argues that Quince’s alleged false reference prices inflate consumers’ sense of a product’s value and push them to purchase under the mistaken belief they are receiving a substantial discount. As a concrete example, the plaintiff states he would not have purchased a “Vintage Wash Tencel Camp Shirt” for $39.90 had he known the displayed “traditional retail” price of $108.00 was not a genuine former price.

The second lawsuit, filed by plaintiff Alexandra Mandel, raises similar concerns about Quince’s broader marketing. Mandel argues that Quince uses a strikethrough over a supposed “traditional retail” price to create the impression its products are on sale, when in reality those products have never been offered or sold at the supposed reference price. She also alleges Quince compares its products to high-end brands such as Loewe, Toteme, and Brooklinen to create the illusion of a bargain where none exists.

Both suits cover Quince’s full range of products, including apparel, accessories, and home goods sold on Quince.com.

Who Is Affected?

The plaintiffs in both lawsuits seek to represent a broad class of consumers. Fabrikant wants to represent a nationwide class of consumers who purchased Quince products advertised with a “traditional retail” strikethrough price. The Mandel case similarly targets consumers who bought Quince products based on its advertised reference pricing.

In practical terms, if you purchased any product from Quince.com and made your decision based in part on the “traditional retail” strikethrough price displayed on that product page, you may fall within the proposed class definition.

However, no class has been formally certified by the court at this time. Class certification is a separate step that occurs later in the litigation process. Until a class is certified and a settlement or judgment is reached, no consumers can file a formal claim for compensation. Consumers who believe they were affected should preserve any records of their purchases, including order confirmations and screenshots of product pages.

Legal Claims & Case Status

Both consumer class actions are in the early stages of litigation. Neither case has reached a settlement, class certification, or trial.

Case 1 — Fabrikant v. Last Brand Inc. Plaintiff Ben Fabrikant filed this class action against Last Brand Inc., doing business as Quince, in the U.S. District Court for the Northern District of California. The case is docketed as Case No. 3:25-cv-10519. Fabrikant alleges Quince is guilty of violating California’s Unfair Competition Law, False Advertising Law, and Consumers Legal Remedies Act. He is represented by Mark L. Javitch of Javitch Law Office and Kevin J. Cole of KJC Law Group A.P.C.

Case 2 — Mandel et al. v. Last Brand Inc. Plaintiff Alexandra Mandel filed this class action against Last Brand Inc. in California federal court, docketed as Case No. 3:25-cv-09780. Mandel alleges violations of California’s False Advertising Law, Unfair Competition Law, and Consumer Legal Remedies Act. She is represented by Sophia M. Rios and Zachary M. Vaughan of Berger Montague PC. Mandel also demands a jury trial and requests declaratory and injunctive relief along with actual, compensatory, and statutory damages.

In addition to these filed lawsuits, law firm Warren Terzian LLP is separately investigating a class action against Quince, alleging the retailer violates consumer protection laws by using purported retail reference prices that do not represent genuine former prices, and by using limited-time sale promotions that are not actually time-limited.

All allegations in these cases are unproven. Quince has not been found liable by any court.

Settlement Details

No settlement has been reached in either consumer class action at this time.

No settlement website, settlement administrator, or claims deadline exists as of the date of this article. Consumers should not pay any fees or provide payment information to anyone claiming to administer a Quince settlement — no such settlement currently exists.

If and when a settlement is proposed and approved, that information will be publicly available through the official federal court docket via PACER and will typically be accompanied by a court-appointed settlement administrator and an official settlement website.

What This Means for Consumers

These lawsuits matter to Quince shoppers because they directly challenge a pricing practice that many consumers encounter every time they shop on Quince.com. If you have ever looked at a Quince product, seen a strikethrough “traditional retail” price, and factored that supposed discount into your purchase decision, you are the type of consumer the plaintiffs aim to represent.

At this stage, no action is required from potentially affected consumers. The cases are in their earliest phases, and it will likely take months to years before any resolution — whether through a settlement, a court judgment, or a dismissal — is reached.

The most useful steps you can take right now are to save your Quince purchase records, keep screenshots of any product pages showing strikethrough pricing, and check back periodically on case status through PACER. If a settlement is eventually reached, affected consumers will typically receive notice by email or mail and be given a defined window to submit a claim.

For more background on how class action lawsuits work and what to expect as a potential class member, see our guide: Understanding Class Action Lawsuits. For more on your rights when a retailer uses reference pricing, see our article: Consumer Rights in Pricing Cases.

Key Dates

Frequently Asked Questions

What is the Quince lawsuit about? 

Two class action lawsuits allege that Quince displays false “traditional retail” strikethrough prices on its product pages to mislead consumers into believing they are receiving a significant discount. The lawsuits allege those reference prices are not genuine former selling prices and violate California consumer protection laws.

Who is affected by the Quince class action? 

The lawsuits target consumers who purchased Quince products that were advertised with a “traditional retail” strikethrough price on Quince.com. No class has been formally certified yet, so eligibility has not been officially determined by the court.

What is the current case status?

 Both consumer class action lawsuits are in the early stages of litigation in the U.S. District Court for the Northern District of California. No settlement has been reached, no class has been certified, and no trial date has been set.

Is this a class action lawsuit?

 Yes. Both Fabrikant v. Last Brand Inc. (Case No. 3:25-cv-10519) and Mandel et al. v. Last Brand Inc. (Case No. 3:25-cv-09780) are filed as consumer class actions in federal court. A third law firm investigation may result in additional filings.

Has a settlement been reached?

 No. Neither lawsuit has resulted in a settlement as of February 2026. No claims period is open, and no settlement website exists. Consumers do not need to take any action at this time.

What does “traditional retail” mean in the lawsuit?

 “Traditional retail” is the label Quince places next to a higher strikethrough price on its product pages. The lawsuits allege that label misrepresents that price as a genuine former selling price, when in fact neither Quince nor any other retailer has ever sold that specific product at that price.

What happens next? 

The courts will allow the defendant — Last Brand Inc. — the opportunity to respond to the complaints. The parties may file motions, exchange evidence through discovery, and potentially negotiate a resolution. If a settlement is reached and approved, affected consumers will receive notice with instructions on how to file a claim.

Do I need to do anything right now?

 No immediate action is required. If you believe you may be affected, preserve your purchase records and product page screenshots. Monitor official case records at PACER or check back here for updates as the cases develop.

Last Updated: February 28, 2026

This article is for informational purposes only and does not constitute legal advice. Legal claims and outcomes depend on specific facts and applicable law. For questions regarding this lawsuit or potential settlement, consult official court records through PACER or a qualified attorney. Information in this article is current as of the last update date and may change as the case proceeds.

About the Author

Sarah Klein, JD, is a licensed attorney and legal content strategist with over 12 years of experience across civil, criminal, family, and regulatory law. At All About Lawyer, she covers a wide range of legal topics — from high-profile lawsuits and courtroom stories to state traffic laws and everyday legal questions — all with a focus on accuracy, clarity, and public understanding.
Her writing blends real legal insight with plain-English explanations, helping readers stay informed and legally aware.
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