Primal Queen Lawsuit, Customers Say They Got Billed for Subscriptions They Never Agreed To
Allison Blank filed a class action lawsuit against Primal Queen LLC on October 23, 2025, in California Central District Court. The case accuses the women’s supplement company of running an illegal automatic renewal subscription that enrolled customers without proper consent and made cancellation difficult through deceptive practices. The case is 5:25-cv-02810 and is in early stages as of January 2026.
What the Primal Queen Lawsuit Says Happened
The lawsuit claims Primal Queen used “dark patterns”—misleading buttons, pre-checked boxes, and unclear menus that trick users into agreeing to things they don’t want. Customers say they thought they were making one-time purchases but got charged monthly without knowing they signed up for subscriptions.
The complaint filed by Hedin LLP and Gucovschi Law Firm focuses on California’s Automatic Renewal Law. This law requires companies to get clear consent before billing customers repeatedly and make cancellation easy to find and use immediately.
Who Filed the Lawsuit and What It Covers
Allison Blank is the named plaintiff representing a class of California customers. The lawsuit seeks to include anyone who:
- Purchased Primal Queen products online
- Got enrolled in automatic renewal subscriptions without clear consent
- Had trouble canceling their subscriptions
- Got charged after trying to cancel
The case specifically targets Primal Queen LLC, a Florida-based company that sells organ-based supplements marketed to women.
The Legal Claims Being Made
The lawsuit cites violations of California’s Automatic Renewal Law (ARL). This is one of the strongest consumer protection laws in the country. It requires businesses to:
- Clearly disclose all subscription terms before charging
- Get affirmative consent to the subscription
- Provide acknowledgment of the subscription details
- Make cancellation “easy to find, easy to use, and immediate”
According to the complaint, Primal Queen’s methods were the opposite—convoluted, slow, and frustratingly looping. Some customers discovered charges months after they tried to cancel.
What Products Are Involved
Primal Queen sells supplements containing bovine organs including uterus, ovaries, liver, kidney, and heart. The products cost around $60 for 60 capsules. The company markets these supplements as solutions for hormonal balance, energy, libido, and other women’s health concerns.
The lawsuit doesn’t claim the products themselves are defective. It focuses entirely on how the company handled subscriptions and billing.
What the BBB Complaints Show
Primal Queen has an F rating from the Better Business Bureau due to numerous complaints about unauthorized charges and poor customer service. Common issues in BBB complaints include:
- Charges appearing after one-time orders
- Difficulty reaching customer service
- Confusion about return policies
- Problems getting refunds
One customer wrote in September 2025 that they ordered once but got charged $44.44 the following month without signing up for a subscription. Another said the company required them to pay return shipping despite advertising a 365-day money-back guarantee.
The Current Status of the Case
The lawsuit was filed October 23, 2025. As of January 2026, the case is in very early stages. No settlement has been announced. No class certification has occurred yet. The court hasn’t ruled on any motions.
Class action lawsuits typically take months or years to resolve. The case must go through several stages:
- Initial motions and responses
- Class certification (deciding if it qualifies as a class action)
- Discovery (exchanging evidence)
- Settlement discussions or trial
- Final approval if there’s a settlement
Who May Be Eligible to Join the Class
If the court certifies the class, eligible members would likely include California customers who:
- Made purchases from Primal Queen’s website
- Got enrolled in subscriptions without clear, affirmative consent
- Were charged for subscriptions they didn’t knowingly agree to
- Had difficulty canceling subscriptions
The specific eligibility criteria will depend on how the court defines the class. This hasn’t been determined yet.
What Compensation Might Be Available
No settlement exists yet, so there’s no compensation available right now. If the lawsuit succeeds through settlement or trial, potential remedies could include:
- Refunds for unauthorized subscription charges
- Statutory damages under California’s consumer protection laws
- Attorney’s fees and court costs
- Injunctive relief requiring Primal Queen to change its practices
California’s Automatic Renewal Law allows for actual damages plus additional penalties. The amounts would depend on how many people were affected and what the evidence shows.
Previous Legal Issues Primal Queen Faced
In early 2025, Natalie Erickson filed a TCPA case against Primal Queen over unsolicited advertising texts. That case was dismissed in March. The TCPA (Telephone Consumer Protection Act) regulates automated calls and texts to consumers.
The current subscription lawsuit is separate and unrelated to the text messaging case.
What California’s Automatic Renewal Law Requires
California’s law mandates clear disclosures before billing starts and requires cancellation options to be “easy to find, easy to use, and immediate.”
Specifically, companies must:
Before Purchase:
- Present subscription terms clearly
- Disclose the cost and frequency
- Explain cancellation policy
- Get the customer’s affirmative consent
After Purchase:
- Send acknowledgment with subscription details
- Provide contact information
- Remind customers before renewal charges
For Cancellation:
- Make the process simple
- Not require phone calls if signup was online
- Process cancellations immediately
- Not charge after cancellation is requested
How This Compares to Other Supplement Lawsuits
Many wellness products including Balance of Nature and Goli Nutrition have faced accusations of false claims or deceptive billing. The Primal Queen case is different because it focuses on the website design and subscription process, not the product ingredients or health claims.
This makes it a “dark patterns” case—about intentionally confusing user interfaces that trick people into unwanted purchases.
What Dark Patterns Mean in Legal Terms
Dark patterns are design choices that benefit the company at the customer’s expense. Common examples include:
- Pre-checked boxes for subscriptions
- Confusing language about billing
- Hidden cancellation options
- Making “decline” buttons hard to find
- Multiple steps to cancel but one click to subscribe
Legal experts see this case as potentially significant for future consumer protection decisions, possibly requiring companies to prioritize clarity over conversion rates.
What You Should Do If You Think You’re Affected
If you purchased from Primal Queen and experienced unauthorized charges:
Save Evidence:
- Take screenshots of your order confirmation
- Save emails from Primal Queen
- Keep bank or credit card statements showing charges
- Screenshot any difficulty canceling
Check Your Accounts:
- Review recent credit card statements
- Look for recurring charges you don’t recognize
- Check if Primal Queen charged you after you thought you canceled
Contact the Company:
- Try to cancel through their website
- Document what happens when you try
- Save any responses from customer service
- Note if they make cancellation difficult
Consider Your Options:
- You can’t file a claim yet because there’s no settlement
- You may want to contact a consumer protection lawyer
- You can file a complaint with the BBB
- You can dispute charges with your credit card company
Do You Need a Lawyer Right Now?
Not yet. Since there’s no settlement and the case is in early stages, individual customers don’t need to take action immediately. If the court certifies the class, eligible members will get notices explaining their rights.
However, if you have significant losses from unauthorized Primal Queen charges, you might want to consult a consumer protection attorney about your individual situation. Many offer free consultations.
How to Dispute Charges with Your Bank
If Primal Queen charged you without authorization:
- Contact your credit card company or bank immediately
- Explain you didn’t authorize recurring charges
- Request a chargeback for unauthorized transactions
- Provide evidence like order confirmations showing one-time purchases
- Your bank may issue provisional credit while investigating
Federal law protects consumers from unauthorized charges. You typically have 60 days from the statement date to dispute charges.
What BBB Contact Issues Mean for Customers
As of May 5, 2025, the Better Business Bureau reported Primal Queen’s contact information was no longer working and emails to the business bounced back. This makes it harder for customers to:
- Request cancellations
- Get refunds
- Resolve billing disputes
- Contact customer service
If you can’t reach the company, document your attempts. This evidence could support your case if you dispute charges with your bank or participate in the class action later.
The Bigger Picture for Online Subscriptions
This lawsuit is part of a larger trend. Many companies face similar accusations about subscription practices:
- Streaming services that make cancellation difficult
- Skincare companies with hidden recurring charges
- Software subscriptions with confusing renewal terms
The FTC has increased enforcement against “negative option” practices where companies make it easy to sign up but hard to cancel. The agency issued new rules in 2024 requiring clearer disclosures and simpler cancellation processes.
What Happens Next in the Litigation
Expected timeline for the case:
Early 2026:
- Primal Queen files response to the complaint
- Lawyers exchange initial documents
- Motions about legal procedures
Mid to Late 2026:
- Motion for class certification
- Discovery process begins
- Evidence collection
2027 and Beyond:
- Continued discovery
- Settlement negotiations may begin
- Trial if no settlement
Most class actions settle before trial. If this case follows typical patterns, settlement discussions could happen in 2026 or 2027.
Will There Be a Settlement Amount?
It’s too early to predict. Settlement amounts in automatic renewal cases vary widely based on:
- How many people were affected
- Total dollar amount of unauthorized charges
- Strength of the evidence
- Company’s ability to pay
- Whether the company admits wrongdoing
Similar California automatic renewal cases have settled for amounts ranging from hundreds of thousands to millions of dollars, divided among class members.
What You Should Know About Class Action Notices
If the court certifies the class and you’re eligible, you’ll receive a notice by mail or email. This notice will explain:
- Who is included in the class
- What claims are being made
- What your options are
- How to file a claim if there’s a settlement
- Deadlines for action
- Your right to opt out or object
Don’t ignore these notices. They explain your legal rights and what you need to do to participate.
Can You Sue Separately?
Once you become part of a certified class action, you typically can’t file a separate lawsuit for the same issues. If you want to pursue your own case, you must opt out of the class action by the deadline in the notice.
Most people stay in the class because:
- Individual lawsuits are expensive
- Class actions share the cost among members
- You still get compensation if the case succeeds
Frequently Asked Questions About the Primal Queen Lawsuit
Is there a settlement yet?
No. The lawsuit was filed in October 2025 and is in very early stages. No settlement has been announced.
How do I file a claim?
You can’t file a claim yet because there’s no settlement. If one is reached, eligible class members will receive instructions.
Who is eligible to participate?
The court hasn’t certified the class yet, so eligibility isn’t final. Likely California customers who purchased Primal Queen products and got enrolled in subscriptions without clear consent.
How much money can I get?
Unknown. Settlement amounts depend on many factors and haven’t been determined.
Do I need to hire a lawyer?
Not for the class action. The class counsel represents all members. If you have individual concerns about large unauthorized charges, you may want your own attorney.
What if I live outside California?
This lawsuit is based on California’s consumer protection law. Residents of other states may need separate legal action under their state laws.
Can I get my money back now?
Not through the lawsuit yet. You can try to get refunds by contacting Primal Queen, disputing charges with your bank, or filing complaints with consumer protection agencies.
What evidence should I save?
Order confirmations, emails from Primal Queen, bank statements showing charges, screenshots of cancellation attempts, and any communications with customer service.
How long will this lawsuit take?
Typical class actions take 1-3 years or longer. Settlement could happen sooner if both sides agree to terms.
What if Primal Queen won’t respond to my cancellation request?
Document your attempts, then dispute the charges with your credit card company. You can also file complaints with the FTC and your state attorney general.
Will this affect my ability to use Primal Queen products?
The lawsuit doesn’t prevent you from purchasing products. It addresses subscription billing practices, not product quality or availability.
This article provides information about the Primal Queen lawsuit based on court records and public information as of January 2026. It is not legal advice. For questions about your specific situation, consult a qualified consumer protection attorney.
About the Author
Sarah Klein, JD, is a licensed attorney and legal content strategist with over 12 years of experience across civil, criminal, family, and regulatory law. At All About Lawyer, she covers a wide range of legal topics — from high-profile lawsuits and courtroom stories to state traffic laws and everyday legal questions — all with a focus on accuracy, clarity, and public understanding.
Her writing blends real legal insight with plain-English explanations, helping readers stay informed and legally aware.
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