Primal Queen Lawsuit, Former Customer Sues Over Subscription Practices

A lawsuit filed in January 2025 alleges Primal Queen, LLC violated California’s automatic renewal and telephone consumer protection laws with its marketing and subscription practices for its dietary supplement products. The federal lawsuit claimed customers were enrolled in recurring charges without proper disclosure or consent. The case was ultimately voluntarily dismissed with prejudice in March 2025, meaning it ended permanently and cannot be refiled.

Case Summary

• Plaintiff: Natalie Erickson
• Defendant: Primal Queen, LLC
• Court: U.S. District Court for the Central District of California
• Case Number: 2:25‑cv‑00005
• Filed: January 2, 2025
• Dismissed: March 5, 2025
• Claims: Violations of the Telephone Consumer Protection Act and California automatic renewal law
• Status: Dismissed with prejudice — case is closed 

The complaint alleged that Primal Queen enrolled consumers in recurring charges without proper disclosure or affirmative consent, and that repeated marketing calls or messages violated federal and state consumer protection laws. While the plaintiff initially pursued the dispute through the court, she withdrew the case and it was dismissed with prejudice, ending the litigation permanently.

What the Lawsuit Alleged

According to publicly available court records from the federal docket, plaintiff Natalie Erickson claimed:

• She received charges or subscription enrollments she did not knowingly agree to.
• Marketing and automated communications were sent without proper disclosure or consumer consent.
• Primal Queen’s terms and conditions regarding subscription renewal and cancellation were unclear or misleading.

The lawsuit cited provisions of the federal Telephone Consumer Protection Act (TCPA) and analogous provisions of state automatic renewal law, which require clear disclosure and affirmative consent before a seller may charge a consumer’s credit card on a recurring basis.

Case Outcome: Dismissed With Prejudice

On March 5, 2025, the court accepted the plaintiff’s notice of voluntary dismissal and dismissed the lawsuit with prejudice, meaning the plaintiff cannot file the same claims again. This often reflects either a settlement between the parties or a plaintiff’s decision to discontinue the case for other reasons; specific settlement terms (if any) were not publicly filed.

Related article: Ikon Pass Antitrust Lawsuit, Skiers Say Pricing Scheme Violates Competition Laws

Does This Affect Other Customers?

The lawsuit was an individual action rather than a certified class action. Because it was dismissed with prejudice, there is no ongoing federal lawsuit on behalf of all Primal Queen customers concerning these subscription or automatic renewal claims. Anyone affected who believes they have unresolved issues may consider consulting a consumer protection attorney about potential options, including alternative dispute resolution or arbitration if required by contract terms.

Consumer Complaints and Context

Independent consumer reports and complaint platforms show ongoing concerns related to Primal Queen’s business practices, including unclear subscription cancellation mechanisms and questions about refund policies. For example:

• Some customers report difficulty cancelling subscription billing and confusion over refund eligibility under the advertised 365‑day guarantee. 
• Better Business Bureau complaints describe partial refunds or poor disclosure around recurring charges.

Such complaints reflect common consumer issues in the dietary supplement industry, especially with subscription‑based sales models, but they do not by themselves prove legal liability in absence of a filed or active lawsuit.

Frequently Asked Questions

Was this a class action lawsuit?

No. The lawsuit filed against Primal Queen, LLC was an individual action brought by a single plaintiff. It was dismissed with prejudice.

What laws were cited in the complaint?

The complaint referenced the Telephone Consumer Protection Act (TCPA) and California’s automatic renewal and cancellation law. 

Is there still a lawsuit pending against Primal Queen?

No. The 2025 lawsuit was dismissed with prejudice, and as of the latest public records, there is no active federal litigation against Primal Queen on this issue.

Can I still file a complaint?

Consumers with subscription or billing issues may pursue complaints with their financial institution, the California Attorney General’s office, or the Federal Trade Commission as alternative avenues. Independent reviews show many customers have raised concerns about subscription clarity and refund practices.

What should I do if I’m charged unexpectedly?

Review your purchase terms and cancellation policies, contact Primal Queen customer service, and consider contacting your bank or card issuer to dispute unauthorized transactions if necessary.

Last Updated: March 28, 2026
This article is informational only and does not constitute legal advice. For guidance on a specific situation, consult a qualified consumer protection attorney.