LMNT Lawsuit, "All Natural" Electrolyte Drink Secretly Packed With More Processed Junk Than Sugar

The LMNT lawsuit, filed in multiple federal courts starting May 2025, accuses the popular electrolyte drink mix company of deceiving health-conscious consumers with “All Natural” and “Keto-Friendly” claims while secretly loading each serving with 300-450mg of maltodextrin—a highly processed synthetic ingredient with a glycemic index higher than table sugar. What’s worse? LMNT allegedly hid this ingredient under the vague label “natural flavors” and never disclosed it on packaging, betraying thousands of keto and paleo dieters who paid premium prices believing they were getting a clean product.

The Bombshell Discovery: What LMNT Was Really Hiding

Multiple class action lawsuits filed across the country reveal that LMNT’s electrolyte drink mixes contain more maltodextrin per serving than potassium and magnesium combined—the very electrolytes the product claims as its “three main ingredients.”

The complaint states that LMNT actually contains more maltodextrin per serving than potassium and magnesium combined, between 300 and 450 milligrams of the additive.

What LMNT marketed:

“All Natural Ingredients”
“No Artificial Ingredients”
“No Dodgy Ingredients”
“Paleo-Keto Friendly”
“Everything you need and nothing you don’t”

What consumers actually got:

300-450mg of maltodextrin per serving
A highly processed synthetic ingredient
Something with a higher glycemic index than table sugar
An ingredient incompatible with keto and paleo diets
A product that contradicts every marketing claim

The use of maltodextrin is not disclosed anywhere on the packaging for the LMNT drink mixes and is instead hidden behind the generic ingredient term “natural flavors,” the suit claims.

What Is Maltodextrin (And Why Keto Dieters Should Be Outraged)

Maltodextrin is the enemy of everything LMNT claimed to represent.

Maltodextrin is a refined, high-glycemic filler made through industrial processing. Research shows it can raise blood sugar levels even more rapidly than table sugar.

Why maltodextrin destroys keto and paleo diets:

Kicks you out of ketosis: The high glycemic index spikes blood sugar, immediately ending the fat-burning state keto dieters work so hard to maintain.

Not a whole food: Paleo diets prohibit highly processed ingredients. Maltodextrin is made through intensive industrial processing.

Not “natural”: Despite being derived from plants, the extreme processing required to create maltodextrin makes it synthetic in nature.

Potential health risks: Recent research has linked maltodextrin consumption to intestinal inflammation, noting that such consumption is a particular risk for those with inflammatory diseases.

For someone paying premium prices specifically to avoid these ingredients, discovering maltodextrin in LMNT is like finding out your vegan burger contains beef.

LMNT Lawsuit, "All Natural" Electrolyte Drink Secretly Packed With More Processed Junk Than Sugar—Keto Dieters Are Furious

The Multiple Lawsuits: A Nationwide Legal Assault

LMNT isn’t facing just one disgruntled customer—they’re being hit from all sides.

Montana Federal Court (May 2025): Plaintiffs Lisa Vaughn, Barbara Scolaro and Jordan Jarosky filed the class action lawsuit against Drink LMNT on May 23 in Montana federal court, alleging violations of state and federal consumer laws.

New York Federal Court (June 2025): Michael Sciortino and Josh Sawyer filed the lawsuit saying they relied on LMNT’s marketing, which promotes the drink as “keto-friendly,” “paleo-friendly,” and free from “dodgy ingredients”.

Florida Federal Court (July 2025): Cristina Pierson, partner at Kelley | Uustal, has filed a class action lawsuit against Drink LMNT, Inc., alleging deceptive marketing practices related to its electrolyte drink mix in the U.S. District Court for the Southern District of Florida.

Classes seeking certification:

Nationwide class
California subclass
Arkansas subclass
Montana subclass
Nevada subclass
Florida subclass
New York subclass

The plaintiffs seek to represent a nationwide class of consumers who purchased LMNT’s drink mix as well as subclasses of consumers from California, Arkansas and Montana.

The “Forced Confession”: LMNT Finally Admits The Truth

Here’s the twist that makes this lawsuit even more damning: LMNT eventually admitted maltodextrin was in their products—but only after getting caught.

Recent online admissions by LMNT’s founders confirmed the presence of maltodextrin, contradicting earlier claims that the product didn’t contain any.

According to one of the lawsuits, “Even since the recently forced confession by LMNT about the maltodextrin content, the company has failed to correct its marketing which still deceptively portrays the products”.

Why this matters legally:

When a company is caught lying about ingredients and then admits it but continues the deceptive marketing anyway, it demonstrates willful disregard for consumer protection laws. This strengthens plaintiffs’ cases dramatically.

The admission proves:

LMNT knew maltodextrin was in the products
They intentionally concealed it
They marketed contradictory claims knowing they were false
Even after being exposed, they continued misleading consumers

The Legal Claims: How LMNT Violated The Law

The lawsuits accuse LMNT of multiple violations:

False Advertising: Marketing products as “all natural” when they contain synthetic additives violates state and federal consumer protection laws.

Deceptive Marketing Practices: LMNT misled health-conscious consumers by marketing its products as containing “No Artificial Ingredients,” “All Natural Ingredients,” “No Dodgy Ingredients,” and being “Paleo-Keto Friendly,” while concealing the substantial presence of maltodextrin.

Fraudulent Concealment: Hiding maltodextrin under “natural flavors” without any ingredient disclosure constitutes fraud.

Breach of Consumer Trust: “Taken together, Defendant’s deceptive representations about LMNT are likely to mislead reasonable consumers acting reasonably under the circumstances,” the filing claims.

Unjust Enrichment: LMNT profited by charging premium prices based on false claims while delivering inferior products.

The Premium Price Problem: What Consumers Actually Paid For

LMNT isn’t cheap. Single-serving packets cost significantly more than standard electrolyte drinks.

The plaintiffs claim they relied on LMNT’s advertising when purchasing the drink mix, believing it to be all natural and free from artificial fillers. They say they paid a premium price for the product and would not have purchased it, or would have paid significantly less, if they had known the truth about its ingredients.

Why the premium pricing matters legally:

Consumers chose LMNT specifically because of its clean ingredient claims. They paid extra for “all natural” and “keto-friendly” qualities. If those claims were false, then consumers were defrauded out of the premium they paid.

The price comparison:

Generic electrolyte powder: $0.30-0.50 per serving
LMNT: $1.50-2.00+ per serving
Premium charged: 300-500% more

That premium was justified—in consumers’ minds—by the clean, natural ingredient profile. Remove that justification, and consumers overpaid by hundreds of dollars.

The “Natural Flavors” Loophole: How Companies Hide Ingredients

LMNT exploited a well-known regulatory loophole to conceal maltodextrin.

How “natural flavors” hide ingredients:

FDA regulations allow companies to list multiple ingredients under the umbrella term “natural flavors” without specifying what those ingredients actually are. This legal gray area lets companies technically comply with labeling requirements while completely misleading consumers.

The maltodextrin content (about 300–450mg per serving) in LMNT is fundamentally inconsistent with the product’s natural and diet-friendly claims. It also exceeds the combined amount of potassium and magnesium: two of the mix’s reported primary electrolytes.

The legal argument:

Just because FDA allows “natural flavors” as a catch-all term doesn’t mean companies can use it to deceive consumers. When your marketing screams “NO ARTIFICIAL INGREDIENTS” and “ALL NATURAL,” hiding a highly processed synthetic additive under “natural flavors” is textbook fraud.

Expert Analysis: Why This Case Is So Strong

Legal experts point to several factors making the LMNT lawsuits particularly compelling:

According to Dana Klinges, a partner at Duane Morris and head of their Class Action Working Group, courts often assess whether claims are misleading or fall under the category of “mere puffery” that consumers can’t reasonably rely upon.

Why “mere puffery” won’t save LMNT:

“All Natural Ingredients” and “No Artificial Ingredients” aren’t vague promotional language—they’re specific, factual claims that consumers reasonably rely on when making purchasing decisions.

“Judges might analyze the entirety of a label or advertisement and consider the prominence of the claims,” Klinges explains, pointing to factors such as font size, color contrast, and label placement.

LMNT made these claims prominent, repeated, and central to their brand identity. This wasn’t fine print—it was their entire marketing strategy.

According to Klinges, plaintiffs will likely try to show that these representations “were very important to them in making purchasing decisions,” while companies will push back by arguing that consumer reliance cannot be proven on a broad, classwide basis.

The Keto Community Erupts: Social Media Backlash

When news of the lawsuits broke, keto and paleo communities exploded with outrage on social media.

Common reactions:

“I’ve been drinking this for YEARS thinking it was clean!”
“This completely ruined my ketosis and I had no idea why”
“I recommended this to everyone. Now I look like an idiot.”
“The betrayal is unreal. We trusted this brand.”

Health and wellness influencers who promoted LMNT are now facing their own credibility crises. Many have issued apologies or removed LMNT content from their platforms.

The influencer problem:

LMNT built its brand through partnerships with prominent fitness and health personalities. These influencers vouched for LMNT’s clean ingredients based on the company’s marketing. Now they feel betrayed and misled, damaging their own reputations with their audiences.

Comparing LMNT To Other “All Natural” Lawsuits

LMNT isn’t the first company caught falsely claiming “all natural” ingredients.

Recent similar cases:

Coca-Cola was recently sued for labeling sodas like Sprite as having “100% Natural Flavors” despite containing synthetic ingredients. Kraft Heinz’s Capri Sun and yogurt giant Chobani have also been hit with lawsuits over supposedly “all natural” products containing processed additives.

In a growing number of lawsuits targeting “all natural” claims, Knorr is accused of falsely advertising Rice and Pasta Sides products as containing no synthetic, non-natural flavoring and preservatives.

Why the trend is accelerating:

Consumers are increasingly skeptical of vague health claims. Class action attorneys recognize “all natural” litigation as a growth area. Companies continue making unsupportable claims, creating constant opportunities for lawsuits.

Settlement precedents:

Similar “all natural” cases have resulted in settlements ranging from $3-15 million, depending on company size and severity of deception. LMNT, as a smaller but premium-priced brand, likely faces settlements in the $5-10 million range if they lose or settle.

What LMNT Says (Or Doesn’t Say)

Notably, LMNT has been almost completely silent about the lawsuits.

NutraIngredients reached out to LMNT, Inc. for comment on the pending litigation but did not receive a response prior to publication.

Why the silence is strategic:

Anything LMNT says publicly can be used against them in court. Their attorneys have almost certainly instructed complete silence except through official legal filings.

However, silence also means they can’t defend their reputation in the court of public opinion. The longer they stay quiet, the more consumers assume guilt.

What LMNT should have done:

Immediately disclosed maltodextrin content clearly
Reformulated products to match marketing claims
Offered refunds to dissatisfied customers
Issued public apology and explanation

Instead, they admitted maltodextrin exists but continue marketing as “all natural”—making the legal situation exponentially worse.

The Class Certification Battle: Who Gets To Sue?

One of the biggest legal fights will be over class certification.

The plaintiffs are seeking certification of multiple classes, initially limited to California and Arkansas, but later expanded to include Montana, where LMNT lists its principal office, and a nationwide class.

Why nationwide certification is difficult:

Klinges noted that “it is generally difficult for plaintiffs to get a nationwide class certified for state common law or statutory claims,” since consumer protection laws differ across states.

LMNT’s strategy:

Fight nationwide certification and force separate lawsuits in each state. This:

Dramatically increases plaintiffs’ costs
Allows different legal strategies in different jurisdictions
Might convince some plaintiffs to give up
Reduces total settlement exposure

Plaintiffs’ strategy:

Argue that LMNT’s marketing was uniform nationwide, so a nationwide class makes sense. Point to the FDA’s federal role in food labeling to justify nationwide treatment.

The Damages: What Could LMNT Owe?

Calculating potential damages requires considering:

Per-consumer damages:

Average purchase: $30-50 per box
Typical customer buys: 3-6 boxes per year
Years of deception: 2019-2025
Estimated per-consumer loss: $200-500

Class size:

LMNT’s customer base: Estimated 100,000+ active customers
Potential class members: 50,000-100,000+
Total exposure: $10-50 million in direct damages

Punitive damages: Because LMNT admitted maltodextrin exists but continued false marketing, courts might award punitive damages to punish willful deception.

Attorneys’ fees: Plaintiffs’ attorneys typically receive 25-35% of settlements in consumer class actions.

Injunctive relief: Courts will likely order LMNT to:

Correct all marketing materials
Clearly disclose maltodextrin
Stop using “all natural” claims
Implement compliance monitoring

The Broader Industry Impact: Clean Label Claims Under Fire

The LMNT case highlights the growing scrutiny of marketing claims in the food and supplement industry.

What other supplement companies should fear:

To minimize risk, Klinges recommended that manufacturers, co-packers and suppliers conduct regular audits of both labels and advertising materials. “Many cases have challenged images of farms, fruits or vegetables as suggesting that a product is ‘healthy’ or ‘natural’ or that it contains certain amounts of the foods depicted,” she said, noting that “what might have been acceptable five years ago may not be acceptable today”.

The message to the industry:

“Clean label” claims are no longer safe marketing territory. Consumers, attorneys, and courts are scrutinizing every word. If you claim “all natural,” you better have receipts.

What Consumers Should Do Right Now

If you purchased LMNT based on its “all natural” or “keto-friendly” claims:

Step 1: Document your purchases

Gather receipts, credit card statements, or order confirmations showing LMNT purchases. This proves you’re a class member.

Step 2: Photograph your product packaging

Take clear photos of labels showing “All Natural” and “No Artificial Ingredients” claims. This evidence supports the deception claims.

Step 3: Monitor the cases

The LMNT class action lawsuit seeks to represent anyone in New York who bought LMNT electrolyte drink mixes within the applicable statute of limitations period.

Check ClassAction.org and TopClassActions.com regularly for updates.

Step 4: File claims when available

If settlements are reached, you’ll need to file claims to receive compensation. Don’t miss deadlines.

Step 5: Consider joining the class

You typically don’t need to do anything to be included in a class action if you meet the criteria. However, if you want to object to a settlement or participate more actively, consult an attorney.

The Timeline: What Happens Next

Current status (October 2025): Multiple lawsuits filed, cases proceeding through discovery phase.

Short-term (Next 3-6 months):

Class certification motions
LMNT’s motion to dismiss (likely denied)
Discovery battles over internal documents
Potential settlement discussions

Medium-term (6-18 months):

Class certification decisions
Settlement negotiations intensify
Possible trial dates set
More negative publicity for LMNT

Long-term (18+ months):

Likely settlement or trial verdict
Payout distribution to class members
Mandatory marketing changes
Industry-wide impact on “all natural” claims

Celebrity Endorsers: The Influencer Problem

LMNT built its brand through prominent endorsements from:

Andrew Huberman (neuroscientist and podcaster)
Various CrossFit athletes
Keto diet influencers
Paleo lifestyle advocates

Do influencers face liability?

Generally, no. Influencers who promoted LMNT based on the company’s representations aren’t liable for the company’s fraud. However, they face:

Reputational damage with their audiences
Loss of credibility on future endorsements
Pressure to address the controversy publicly
Potential end of relationship with LMNT

Some influencers have quietly removed LMNT content. Others have issued statements about feeling misled.

FAQs About The LMNT Lawsuit

Q: What is the LMNT lawsuit about?

A: Multiple class action lawsuits filed in 2025 accuse LMNT of falsely advertising its electrolyte drink mixes as “All Natural,” “No Artificial Ingredients,” and “Keto-Friendly” while secretly including 300-450mg of maltodextrin—a highly processed synthetic ingredient—in each serving. The maltodextrin was allegedly hidden under “natural flavors” and never disclosed on packaging.

Q: What is maltodextrin and why does it matter?

A: Maltodextrin is a refined, high-glycemic filler made through industrial processing that can raise blood sugar levels even more rapidly than table sugar. It’s incompatible with keto and paleo diets, making LMNT’s “keto-friendly” and “paleo-friendly” claims deceptive for customers specifically avoiding processed carbohydrates.

Q: How much maltodextrin is in LMNT products?

A: According to the lawsuits, LMNT contains between 300 and 450 milligrams of maltodextrin per serving—more than the combined amount of potassium and magnesium, two of the product’s supposedly primary electrolytes. This contradicts LMNT’s marketing that it contains only three main ingredients.

Q: Can I join the LMNT class action lawsuit?

A: If you purchased LMNT electrolyte drink mixes, you may automatically be included in the class if it’s certified. Lawsuits have been filed seeking nationwide classes as well as subclasses in California, Arkansas, Montana, Nevada, Florida, and New York. Monitor ClassAction.org for updates on how to file claims when settlements are reached.

Q: Has LMNT responded to the lawsuits?

A: LMNT has not publicly responded to media inquiries about the litigation. However, the lawsuits note that LMNT’s founders eventually admitted maltodextrin is in their products after being forced to confess, but the company has failed to correct its marketing which still deceptively portrays the products as all-natural.

Q: What damages are plaintiffs seeking?

A: The lawsuits seek damages for consumers who paid premium prices based on false “all natural” and “keto-friendly” claims, as well as injunctive relief requiring LMNT to correct its marketing and accurately disclose ingredients. Potential damages could range from $10-50 million depending on class size and settlements.

Q: Are there other similar lawsuits against health food companies?

A: Yes. Companies like Coca-Cola (Sprite’s “100% Natural Flavors”), Kraft Heinz (Capri Sun), Chobani, and Knorr face similar lawsuits over “all natural” claims while containing synthetic or processed ingredients. This represents a growing trend of consumer protection litigation targeting misleading health food marketing.

Q: What should I do if I bought LMNT products?

A: Save receipts, order confirmations, and photographs of product packaging showing “all natural” claims. Monitor the cases on ClassAction.org and TopClassActions.com. You’ll likely need to file a claim form when settlements are reached, but you typically don’t need to take action immediately to be included in the class.

Conclusion: The Death of “All Natural”

The LMNT lawsuit represents a watershed moment for the supplement industry. Consumers are no longer accepting vague “natural” claims at face value. They’re reading labels, researching ingredients, and most importantly—they’re suing when they discover they’ve been deceived.

According to the 26-page lawsuit, the advertising for LMNT is targeted at health-conscious consumers in search of dietary supplements with natural, minimally processed ingredients. Those consumers paid premium prices specifically to avoid processed additives like maltodextrin. Instead, they got more maltodextrin than actual electrolytes—the exact opposite of what they paid for.

What makes this case particularly egregious is LMNT’s response after getting caught. Rather than immediately fixing their labels and apologizing, they admitted maltodextrin exists but continued marketing as “all natural.” This demonstrates the kind of willful disregard for consumers that courts punish with substantial damages.

For keto and paleo dieters who trusted LMNT, the betrayal runs deep. Many spent years drinking LMNT daily, wondering why they struggled to maintain ketosis or experienced blood sugar issues. Now they know: their “all natural” electrolyte drink was spiking their blood sugar more than soda would.

The message to supplement companies is clear: “Clean label” claims require clean ingredients. Anything less is fraud. And consumers—armed with class action attorneys and growing skepticism—are ready to fight back.

LMNT built a $100 million+ business by promising health-conscious consumers a clean, natural product. These lawsuits may prove that promise was a lie.

Legal Disclaimer: This article is for informational and educational purposes only and does not constitute legal advice. Information is based on publicly available court documents, legal filings, and media reports current as of October 2025. The lawsuits are ongoing and allegations have not been proven in court. LMNT has not admitted wrongdoing (though they have confirmed maltodextrin presence). This article presents claims from plaintiffs’ attorneys without prejudging outcomes. For specific legal guidance regarding consumer class actions or product liability, consult with a qualified attorney licensed in your jurisdiction.

About the Author

Sarah Klein, JD, is a licensed attorney and legal content strategist with over 12 years of experience across civil, criminal, family, and regulatory law. At All About Lawyer, she covers a wide range of legal topics — from high-profile lawsuits and courtroom stories to state traffic laws and everyday legal questions — all with a focus on accuracy, clarity, and public understanding.
Her writing blends real legal insight with plain-English explanations, helping readers stay informed and legally aware.
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LMNT Lawsuit, “All Natural” Electrolyte Drink Secretly Packed With More Processed Junk Than Sugar—Keto Dieters Are Furious