Poppi Class Action Lawsuit Update Turning Point for the Prebiotic Beverage Industry and “Gut Health” Claims
Functional beverage market, particularly prebiotic sodas, is experiencing rapid growth. Brands like Poppi, Olipop, and Culture Pop have skyrocketed in popularity by positioning themselves as healthier alternatives to traditional sodas. However, a recent class-action lawsuit against Poppi challenges the validity of its “gut health” claims. This case not only questions Poppi’s marketing but also highlights…