Avocado Mattress Faces Multiple Lawsuits, False Discounts And Greenwashing Allegations Rock "Eco-Friendly" Brand

Avocado Green Mattress faces two major class action lawsuits—one alleging fake sales and discounts filed in June 2025, and another claiming greenwashing and false organic claims that was dismissed in August 2023. If you bought an Avocado mattress based on advertised discounts or organic certifications, here’s what the allegations mean for consumers and whether you can join the pending litigation.

What Is the Avocado Mattress Lawsuit About?

Plaintiffs Ashley Islas and Elizabeth Amill filed a class action complaint against Avocado Mattress on June 23, 2025, in California federal court, alleging the company misled consumers with fake sales and discounts. The lawsuit claims these sales were advertised as limited-time offers when they were not, creating false urgency.

This 2025 lawsuit follows a separate 2023 case where plaintiffs Akeem Pina and Richard Roberts alleged Avocado falsely advertised its products as free of synthetic and toxic chemicals. That case was dismissed with prejudice in August 2023.

Current Active Lawsuit: False Advertising of Sales and Discounts

What Are the Specific Allegations?

Islas and Amill allege Avocado Mattress falsely advertised sales and discounts on its products, claiming these sales were in effect for a limited time when they in fact were not. The plaintiffs claim they purchased mattresses based on advertised discounts, believing they were getting substantial savings, only to discover the sales were not genuine.

The complaint alleges Avocado:

Portrayed inflated prices as “regular” prices
Offered falsely marked-down “sale” rates
Created artificial urgency to drive purchases
Maintained perpetual discounts that weren’t true limited-time offers

Legal Claims Filed

The plaintiffs are suing for violations of California’s False Advertising Law, the Consumers Legal Remedies Act and the Unfair Competition Law as well as for breach of contract and warranty, unjust enrichment and negligent and intentional misrepresentation.

Who Can Join This Lawsuit?

The lawsuit seeks to represent a class of all individuals who, while in the state of California and within the applicable statute of limitations period, purchased one or more Avocado Mattress products advertised at a discount on Avocado Mattress’s website.

Current Case Status

The Avocado Mattress class action lawsuit is Islas, et al. v. Avocado Mattress LLC, Case No. 2:25-cv-05698, in the U.S. District Court for the Central District of California. The case was filed in June 2025 and is currently in active litigation. No settlement has been announced.

Who Are the Attorneys?

The plaintiffs are represented by Jonas Jacobson, Simon Franzini and Martin Brenner of Dovel & Luner LLP.

Previous Dismissed Lawsuit: Greenwashing and Synthetic Chemical Claims

What Were Those Allegations?

A 2023 class action alleged Avocado Mattress falsely advertised its latex mattresses, pillows and mattress toppers as free of synthetic and nontoxic chemicals, with lab testing allegedly finding chemicals including Wingstay-L, pentyl furan, ZDEC, MBT/MBTS, DPG, and naphthenic hydrocarbon oils.

Plaintiffs claimed that at virtually every stage of the latex manufacturing process—from harvesting and stabilization to vulcanization and drying—Avocado uses synthetic chemicals to create its products.

Which Products Were Challenged?

The 2023 lawsuit targeted:

Avocado Green Mattress, Eco Organic Mattress, Luxury Organic Mattress
Eco Organic Kids Mattress, Eco Organic Crib Mattress, Organic Crib Mattress
Avocado Vegan Mattress, Avocado Latex Mattress
Multiple pillow models (Green Pillow, Molded Latex Pillow, Luxury Organic Plush Pillow)
Mattress toppers (Eco Organic, Organic Latex, Luxury Organic, Vegan)

Why Was That Case Dismissed?

The lawsuit against Avocado was dismissed on August 11, 2023. In a stipulation of dismissal filed on August 10, the plaintiffs and defendant told the court that the individual claims in the case had been fully resolved, and the plaintiffs’ claims were dismissed with prejudice.

Avocado’s Response to 2023 Case

Avocado stated they take their environmental commitment seriously and proudly provide customers with certified organic products, emphasizing they use natural and GOTS-certified organic materials, with certifications from Global Organic Latex Standard (GOLS), FSC®, and eco-INSTITUT® label.

What Damages Are Being Sought in the Current Case?

The 2025 lawsuit seeks:

Class certification
Compensatory damages for consumers who overpaid
Restitution and refunds
Injunctive relief to stop the alleged deceptive practices
Attorney’s fees and costs
Jury trial

The plaintiffs allege Avocado Mattress’s practices caused them and other consumers to overpay for products and make purchases they would not have otherwise made.

How This Compares to Other Mattress Company Lawsuits

Mattress Firm False Discount Settlement

Mattress Firm agreed to pay $5.48 million to resolve a class action lawsuit alleging it deceptively advertised discounts on its website, with California residents who purchased one to four mattresses between August 2020 and July 2024 receiving $40 to $160 based on the number of mattresses purchased.

The Mattress Firm case involved nearly identical allegations: the retailer allegedly listed inflated reference prices on online listings to create the appearance of large discounts, even though the discounted prices were often the regular selling price.

Sleep Number False Pricing Lawsuit

Sleep Number faces a class action alleging it falsely advertises inflated comparison reference prices in its stores and on its website, with plaintiffs claiming the company rarely, if ever, sells beds at those reference prices and only uses them to mislead customers into thinking they are getting a substantial discount.

The Sleep Number lawsuit claims the company displayed original prices on for-sale mattresses that were higher than what it frequently sold the mattresses at for periods of 90 days or more.

Industry-Wide Pattern

The mattress industry has faced multiple false advertising lawsuits:

DreamCloud: The FTC secured a settlement resolving claims that DreamCloud falsely advertised mattresses as being made with “100% USA-made premium quality materials”
Eight Sleep: Recently sued for allegedly displaying false reference prices on luxury bedding products
Brooklyn Bedding and Emma Mattress: Both faced similar inflated pricing allegations

What Should Avocado Mattress Owners Know?

Can You Join the Current Lawsuit?

If you purchased an Avocado mattress in California from the company’s website at a discount, you may automatically be included in the class if it’s certified. You don’t need to take action unless you want to opt out or object.

Should You Stop Using Your Avocado Mattress?

The current lawsuit involves pricing practices, not product safety. The dismissed 2023 lawsuit regarding chemical content was resolved without any findings against Avocado.

What About Avocado’s Certifications?

Avocado maintains certifications including GOTS (Global Organic Textile Standard), GOLS (Global Organic Latex Standard), OEKO-TEX® STANDARD 100, MADE SAFE®, GREENGUARD Gold, and Formaldehyde-Free Claim Verification from UL.

Return Policy Options

If concerned about your purchase, review Avocado’s standard return policy. The company typically offers a sleep trial period for returns.

Settlement Timeline: What to Expect

Based on comparable mattress company settlements:

Early Stage (Months 1-6): Motion practice, discovery, class certification briefing Mid-Stage (Months 6-18): Class certification decision, settlement negotiations Late Stage (Months 18-24+): Settlement approval or trial preparation

The Mattress Firm case took approximately one year from filing to preliminary settlement approval, suggesting Avocado’s 2025 case could see resolution by mid-to-late 2026 if it follows a similar trajectory.

Consumer Protection Implications

Why False Discount Cases Matter

These lawsuits challenge a widespread retail practice where:

Companies establish artificially high “original” prices
Products are perpetually “on sale” at the actual selling price
Consumers believe they’re getting deals when paying regular prices
Urgency messaging (“limited time”) pressures purchase decisions

Regulatory Framework

Federal Trade Commission regulations state that a reference price must be the price at which substantial sales of the product have been made, honestly and in good faith, and not for the purpose of establishing a fictitious higher price on which a deceptive comparison might be based.

California law provides particularly strong consumer protections:

False Advertising Law: Prohibits untrue or misleading advertising
Consumers Legal Remedies Act: Provides remedies for deceptive practices
Unfair Competition Law: Covers unlawful, unfair, or fraudulent business practices

What Experts Say About These Cases

Legal experts note that false pricing cases have become increasingly common in the mattress industry due to:

Direct-to-consumer business models relying on online sales
Heavy use of discount messaging to drive conversions
Consumer difficulty comparing actual market prices
Strong California consumer protection laws encouraging litigation

The dismissal of the 2023 greenwashing case doesn’t necessarily indicate the claims lacked merit—many class actions settle privately with confidential terms. The quick resolution suggests possible private settlement negotiations.

Steps Affected Consumers Should Consider

If you purchased an Avocado mattress in California at a discount from the company’s website:

Save Documentation: Keep purchase receipts, order confirmations, and screenshots of advertised prices
Monitor the Case: Watch for class certification and settlement notices
Consider Your Options: You may be automatically included in any settlement
Consult an Attorney: If your damages exceed typical class action recovery, individual action might be appropriate
File BBB Complaints: Document issues through Better Business Bureau for the record

Key Differences Between the Two Lawsuits

2023 Greenwashing Case (Dismissed):

Alleged false organic/natural marketing claims
Challenged product composition and certifications
Required lab testing as evidence
Dismissed with prejudice after private resolution
No ongoing consumer impact

2025 Pricing Case (Active):

Alleges fake sales and inflated reference prices
Challenges marketing and pricing practices
Evidence based on website monitoring and price tracking
Currently in litigation
Potential for class certification and settlement

Recent Product Safety Issue

Separate from the lawsuits, Avocado recalled Organic Cotton Mattress Pad Protectors sold from January 2019 through March 2024 due to violation of mandatory federal flammability regulation for mattress pads, posing a fire hazard. This recall is unrelated to the false advertising litigation.

Frequently Asked Questions

Q: Is the Avocado Mattress lawsuit still active?

The 2025 false discount lawsuit (Case No. 2:25-cv-05698) is active. The 2023 greenwashing lawsuit was dismissed in August 2023.

Q: Can I get a refund if I bought an Avocado mattress?

If you’re in California and purchased at a discount from Avocado’s website, you may receive compensation if the current lawsuit results in a settlement or judgment. The amount would likely be determined by the settlement terms.

Q: What if I bought my Avocado mattress in a store, not online?

The current lawsuit specifically covers online purchases from Avocado’s website. In-store purchases may not be included in this particular class action.

Q: Are Avocado mattresses actually organic?

Avocado maintains multiple organic certifications including GOTS and GOLS. The 2023 lawsuit challenging these claims was dismissed, and Avocado continues to hold its certifications.

Q: How much money could class members receive?

This depends on settlement negotiations. In the comparable Mattress Firm settlement, class members received $40-$160 based on the number of mattresses purchased. Avocado’s settlement, if reached, could follow a similar structure.

Q: Do I need to file a claim to join the class action?

Typically, you don’t need to file anything to join a class action at the initial stage. If the case settles, you’ll receive notice and instructions for filing a claim to receive compensation.

Q: Has Avocado changed its pricing practices since the lawsuit was filed? A: Avocado has not publicly announced changes to its pricing practices. Court documents have not yet revealed whether the company disputes the allegations or plans to modify its sales strategy.

Q: What happened to the people who sued Avocado in 2023?

The 2023 case was resolved privately and dismissed with prejudice, meaning the plaintiffs cannot refile the same claims. Terms of any private resolution were not made public.

What This Means for Eco-Conscious Consumers

The Avocado lawsuits highlight critical questions for consumers seeking environmentally responsible products:

Greenwashing Concerns: While the 2023 case was dismissed, it raised questions about whether terms like “natural,” “organic,” and “non-toxic” are meaningful without regulation and verification.

Price Transparency: The ongoing discount lawsuit challenges whether consumers actually save money during “sales” or simply pay regular prices disguised as discounts.

Certification Value: Avocado maintains third-party certifications, but consumers should research what specific certifications guarantee versus what marketing claims suggest.

Conclusion: Staying Informed About Consumer Rights

The active Avocado Mattress lawsuit in the Central District of California continues litigation over allegations of false advertising of sales and discounts. While the previous greenwashing case was dismissed, the pricing lawsuit remains pending and could result in compensation for California consumers who purchased discounted mattresses from Avocado’s website.

The pattern of false pricing lawsuits across the mattress industry—from Mattress Firm’s $5.48 million settlement to ongoing cases against Sleep Number and Eight Sleep—suggests courts take deceptive discount advertising seriously under California consumer protection laws.

For updates on the Avocado Mattress lawsuit, monitor court filings in Case No. 2:25-cv-05698 or watch for class certification and settlement announcements. Affected consumers should preserve purchase documentation and consider consulting with consumer protection attorneys if they suffered significant financial harm.

Disclaimer: This article provides general information about the Avocado Mattress lawsuits and should not be construed as legal advice. Consumers with specific questions about their rights should consult with a qualified attorney.

Case Information:

Active Case: Islas, et al. v. Avocado Mattress LLC, Case No. 2:25-cv-05698, U.S. District Court for the Central District of California
Dismissed Case: Pina, et al. v. Avocado Mattress LLC, Case No. 3:23-cv-02072-AGT, U.S. District Court for the Northern District of California (dismissed August 11, 2023)

About the Author

Sarah Klein, JD, is a licensed attorney and legal content strategist with over 12 years of experience across civil, criminal, family, and regulatory law. At All About Lawyer, she covers a wide range of legal topics — from high-profile lawsuits and courtroom stories to state traffic laws and everyday legal questions — all with a focus on accuracy, clarity, and public understanding.
Her writing blends real legal insight with plain-English explanations, helping readers stay informed and legally aware.
Read more about Sarah