AG1 Lawsuit, Secret Subscriptions Trap Customers—Are You Owed Money?

A class action lawsuit filed February 3, 2026, alleges AG1 secretly enrolls consumers into automatically renewing, difficult-to-cancel subscriptions without consent, resulting in perpetual recurring charges. The case, Hoke v. AG1 (USA), Inc. (Case No. 2:26-cv-01110), was filed in California Central District Court and claims AG1 violates California’s Automatic Renewal Law.

If you purchased AG1 supplements between January 2020 and now, believing you made a one-time purchase but were charged monthly without agreeing to a subscription, you may qualify for compensation.

What AG1 Allegedly Did to Trap Customers

The 33-page lawsuit claims when consumers purchase AG1 products, they are “surreptitiously” enrolled into automatically renewing subscriptions in violation of California Automatic Renewal Law (ARL). The company allegedly makes no clear references to automatic renewal during checkout except a tiny “every 30 days” notation buried in the order summary.

The lawsuit stresses AG1 has been “entirely non-compliant” with ARL guidelines, as the company makes no references to automatic renewal during checkout except for a tiny notation of “every 30 days” under a product on the order summary page, which can easily be overlooked. This disclosure doesn’t explain what action customers must take to avoid subscription charges.

At no point in the checkout process does AG1 require consumers to read or affirmatively agree to subscription terms. Consumers who purchase AG1 supplements are not required to select or click a checkbox next to the terms of automatic renewal.

Real Customer Experience Shows the Problem

The plaintiff purchased two AG1 health supplements from the AG1 website in March 2025. When he placed his order, he reasonably believed he was making a one-time purchase plus three free “gifts.” Instead, he was enrolled in an AG1 subscription without having given his consent.

After he was charged a second time for the subscription, he attempted to cancel it, but the process was so convoluted and confusing that he accidentally enrolled in a bi-monthly AG1 subscription. This experience illustrates how AG1’s system allegedly traps customers in recurring charges they never agreed to.

How California Law Protects Subscription Customers

California’s Automatic Renewal Law requires businesses to clearly disclose subscription terms before charging customers. Specifically, companies must present automatic renewal terms in larger or contrasting type that clearly calls attention to the language, obtain affirmative consent through actions like clicking a checkbox, and provide acknowledgment including cancellation information.

The complaint alleges AG1’s disclosure appears in “miniscule, inconspicuous font (much smaller than the surrounding text), below the payment buttons that consumers must click to place an order.” The disclosure is also hidden inside a dropdown box that customers have no reason to open, meaning they couldn’t have seen or agreed to subscription terms.

The disclosure states “[b]y continuing with your payment, you agree to the future charges listed on this page and the cancellation policy,” but does not state that clicking the payment buttons constitutes agreement to those terms. It also fails to provide the exact recurring charge amount, billing frequency, or full cancellation policy description required by law.

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Who Qualifies for This Class Action Lawsuit

The AG1 class action seeks to cover all individuals in California who, within the applicable statute of limitations period up to and including the date of final approval, were charged a renewal fee for an AG1 subscription.

You likely qualify if you purchased AG1 supplements in California, believed you were making a one-time purchase, were charged monthly subscription fees without explicitly agreeing to automatic renewal, or struggled to cancel your AG1 subscription.

The lawsuit does not require proof of specific harm beyond being enrolled and charged. If AG1’s checkout process violated California law when you purchased, you may be entitled to restitution regardless of whether you successfully canceled.

What Legal Claims Are Being Made

The lawsuit brings six causes of action against AG1: violation of California’s False Advertising Law, violation of California’s Consumers Legal Remedies Act, violation of California’s Unfair Competition Law, negligent misrepresentation, intentional misrepresentation, and unjust enrichment/restitution.

Based on AG1’s unlawful conduct, the plaintiff seeks damages, restitution, declaratory relief, injunctive relief, and reasonable attorneys’ fees and costs. California law allows consumers to recover actual damages plus restitution for unauthorized subscription charges.

California Business and Professions Code Section 17603 entitles plaintiff and the class to restitution for false sales or unauthorized renewal fees.

Current Status and What Happens Next

The lawsuit was filed February 3, 2026, and is in the early stages. The case is represented by Gucovschi Law Firm, PLLC and Hedin LLP. AG1 will respond to the complaint, and the court will determine whether to certify the case as a class action.

AG1’s terms of service include mandatory arbitration provisions and class action waivers. However, courts have found such waivers unenforceable when companies violate consumer protection laws. The lawsuit will likely address whether AG1’s arbitration clause applies or can be invalidated.

If certified as a class action, all eligible California customers will be notified and given the opportunity to join without hiring their own attorney. Settlement negotiations may occur at any stage, potentially resulting in refunds, subscription cancellations, and business practice changes.

Understanding Your Rights as a Consumer

You don’t need to take immediate action to preserve your rights in this lawsuit. Class action procedures ensure all eligible customers are automatically included unless they opt out. However, you should save documentation including purchase confirmations, subscription charge records, credit card statements showing AG1 charges, and any communications with AG1 about cancellation attempts.

If AG1 continues charging your card, contact your bank or credit card company to dispute unauthorized charges. California law protects consumers from recurring charges they didn’t explicitly authorize.

Monitor ClassAction.org and law firm websites for updates about settlement notices or class certification orders. You’ll receive official notification if the class is certified and you qualify.

Frequently Asked Questions

What is the AG1 lawsuit about?

The lawsuit alleges AG1 illegally enrolls customers into automatically renewing subscriptions without proper disclosure or consent, violating California’s Automatic Renewal Law by hiding subscription terms and making cancellation difficult.

Who is eligible to join this lawsuit?

All California residents charged renewal fees for AG1 subscriptions within the applicable statute of limitations period up to and including final approval date. You don’t need to prove specific harm beyond being enrolled and charged.

Do I need to file a claim right now?

No immediate action is required. The lawsuit is in early stages. If certified as a class action, eligible customers will receive official notification with instructions for participating or opting out.

How much money might I receive?

Settlement amounts are unknown at this early stage. Typical outcomes include refunds of unauthorized subscription charges, cancellation of ongoing subscriptions, and changes to AG1’s business practices. Amounts depend on how many charges you incurred.

What if I successfully canceled my subscription?

You may still qualify if you were enrolled without proper consent and charged even once. California law allows recovery for any unauthorized charges, not just ongoing subscriptions.

Will this cost me money or require a lawyer?

Class actions operate on contingency—attorneys are paid from the settlement fund if the case succeeds. You don’t pay anything upfront or risk financial liability by being included.

What is the deadline to join?

No current deadline exists. The court hasn’t certified the class yet. Official deadlines for filing claims or opting out will be announced if the case progresses to settlement or class certification.

Last Updated: February 16, 2026

This article is informational only and does not constitute legal advice. For specific guidance about your situation, consult a qualified attorney.

Protect your consumer rights. Stay informed about developments in the AG1 lawsuit and similar cases affecting subscription practices.

Stay informed, stay protected. — AllAboutLawyer.com

About the Author

Sarah Klein, JD, is a licensed attorney and legal content strategist with over 12 years of experience across civil, criminal, family, and regulatory law. At All About Lawyer, she covers a wide range of legal topics — from high-profile lawsuits and courtroom stories to state traffic laws and everyday legal questions — all with a focus on accuracy, clarity, and public understanding.
Her writing blends real legal insight with plain-English explanations, helping readers stay informed and legally aware.
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