NorthBay Healthcare Pixel Tracking Class Action Settlement, $15 Payment For California Patients Claim by March 12, 2026
NorthBay Healthcare Corp. faces a lawsuit alleging it secretly shared patients’ personal and health information with third parties like Facebook and Google through website tracking pixels. If you’re a California resident who visited NorthBay Healthcare’s authenticated website or patient portal between 2020 and 2024, you may be eligible to claim $15 from the settlement.
The lawsuit claims NorthBay violated California privacy laws by gathering users’ personal information and sharing it with tech companies without proper consent. As of January 2026, the claim deadline is March 12, 2026, with final court approval scheduled for March 19, 2026.
This Affects You If You Accessed NorthBay Healthcare’s Patient Portal
If you lived in California and logged into NorthBay Healthcare’s website or patient portal between 2020 and 2024, your browsing activity and health information may have been transmitted to Facebook and Google without your knowledge. This settlement provides compensation for that privacy invasion and requires NorthBay to change how it uses tracking technology.
What Happened in the NorthBay Healthcare Pixel Tracking Case
How Website Tracking Pixels Work
NorthBay Healthcare allegedly installed tracking pixels—tiny pieces of code—on its authenticated patient portal pages. When you logged in to view your medical records, schedule appointments, or review test results, these pixels allegedly sent your personal and health information to third-party companies like Facebook and Google.
These tracking tools help companies build detailed profiles about users for targeted advertising. When combined with your healthcare browsing activity, they create an intimate picture of your medical conditions, treatments, and health concerns.
The lawsuit alleges this data sharing happened without patients’ knowledge or consent, violating California privacy protections for sensitive health information.
The Lawsuit Allegations
Plaintiffs J.A., T.A., and N.C. filed the class action lawsuit J.A., et al. v. NorthBay Healthcare Corporation, et al., Case No. FCS059353, in the Superior Court of Solano County, California.
The lawsuit claims NorthBay gathered users’ personal information from authenticated (logged-in) pages and shared it with third parties through pixels and other tracking technologies. This allegedly occurred on both NorthBay’s website and mobile applications.
On November 10, 2025, Judge Getty granted preliminary approval of the settlement, certifying a class of all California residents whose personal or health information was transmitted to third parties via pixels or tracking on NorthBay’s authenticated pages between 2020 and 2024.
NorthBay denies all allegations and maintains it did nothing wrong. The company agreed to settle to avoid the costs, disruptions, and uncertainties of continuing litigation.
What Personal Information Was Shared
Data Transmitted Through Tracking Pixels
The lawsuit alleges that when you accessed authenticated pages on NorthBay’s website or portal, tracking pixels may have transmitted:
Browsing activity: Which pages you visited, how long you spent on each page, what medical information you viewed, and which features you used.
Personal identifiers: Information that could identify you combined with your browsing behavior, potentially including usernames, patient IDs, or other identifiers linked to your account.
Health-related information: The fact that you were accessing specific healthcare pages, scheduling certain types of appointments, or viewing particular medical information—all of which reveals sensitive health details.
Device and location data: Your IP address, device type, browser information, and approximate geographic location when accessing the portal.
This information is particularly sensitive because it combines your identity with your health-seeking behavior. Even if the pixels didn’t directly transmit your name or diagnosis, the combination of data could allow third parties to build profiles connecting you to specific health conditions.
Why This Data Matters
Unlike general website tracking, healthcare tracking reveals your most private information. The pages you view on a patient portal expose whether you’re researching cancer treatments, scheduling mental health appointments, refilling diabetes medications, or reviewing test results for sensitive conditions.
This information could be used for targeted advertising, sold to data brokers, or combined with other data to create comprehensive profiles about your health status—all without your knowledge or permission.
What the Pixel Tracking Settlement Provides
Cash Payment Structure
Unlike the separate ransomware breach settlement, this pixel tracking settlement provides a straightforward $15 payment to eligible class members who file valid claims.
The settlement fund amount has not been publicly disclosed, but it must be sufficient to pay all eligible claimants $15 each, plus attorneys’ fees, administrative costs, and service awards to class representatives.
This $15 payment compensates California residents for the privacy violation of having their personal and health information shared with third parties without consent.
No Documentation Required
You don’t need to provide receipts, medical records, or proof of harm to receive the $15 payment. Simply filing a valid claim form confirming you’re a California resident who accessed NorthBay’s authenticated pages during the class period qualifies you for payment.
Changes to NorthBay’s Practices
Beyond monetary compensation, the settlement likely requires NorthBay to modify how it uses tracking pixels and similar technologies on authenticated patient portal pages. The company must implement safeguards to protect patient privacy when using website analytics and advertising tools.
Who Qualifies for the Pixel Tracking Settlement
Class Definition
The settlement class includes all individuals residing in California whose personal information or health information was transmitted to a third party via a pixel or other tracking technology on an authenticated (logged-in) page of NorthBay Healthcare Corporation’s website or mobile application between 2020 and 2024.
You qualify if you:
- Lived in California during the relevant time period
- Logged into NorthBay Healthcare’s patient portal or authenticated website pages between 2020 and 2024
- Accessed these pages on either the website or mobile application
Important distinction: This settlement covers PIXEL TRACKING, not the separate ransomware data breach that affected 569,000 patients nationally. These are two different settlements with different eligibility requirements.
You Don’t Need Proof of Harm
You don’t need to show you experienced identity theft, received targeted ads, or suffered any specific harm. Simply accessing NorthBay’s authenticated pages as a California resident during the class period makes you eligible.
You also don’t need account statements or login history. The claim form asks you to attest under penalty of perjury that you accessed authenticated pages during the class period.
Critical Deadlines (As of January 2026)
Current Timeline
March 12, 2026: Claim form submission deadline. All claims must be submitted online or postmarked by this date.
March 19, 2026: Final approval hearing. The court will determine whether to approve the settlement at the Superior Court of Solano County.
After final approval: If the court approves the settlement and no appeals are filed, payments will be distributed according to the settlement terms, typically within 60-90 days.
How Time Affects Your Claim
You have less than two months from mid-January 2026 to file your claim. Don’t wait until the last week—technical issues or mail delays could prevent your claim from being processed if you file too close to the deadline.
Impact of Healthcare Website Tracking on Patient Privacy
Why Healthcare Tracking Is Different
When you visit a retail website, tracking pixels reveal your shopping preferences. When you visit a healthcare portal, tracking reveals your most intimate health information—conditions you’re managing, specialists you’re seeing, medications you’re taking, and symptoms you’re experiencing.
This information is protected under federal and state privacy laws because it’s so sensitive. Patients should be able to access their medical records and communicate with healthcare providers without that activity being monitored and shared for commercial purposes.
Your Rights Under California Privacy Law
California has strong privacy protections for personal information, including health data. The California Confidentiality of Medical Information Act (CMIA) restricts how healthcare providers can share patient information.
You have the right to know what information is being collected about you, who it’s being shared with, and for what purposes. Healthcare providers should obtain meaningful consent before sharing your information with third parties for non-medical purposes like marketing or analytics.
When companies use tracking pixels on authenticated healthcare pages without proper disclosure and consent, they may violate these privacy protections. Class action settlements like this one hold companies accountable and provide compensation for privacy violations.
What You Must Know About This Settlement
Common Misconceptions About Pixel Tracking Settlements
Misconception 1: I have to prove the tracking harmed me.
FALSE. You can file a claim based on being a California resident who accessed NorthBay’s authenticated pages, even if you never saw targeted ads or experienced any identifiable harm.
Misconception 2: $15 isn’t worth filing a claim.
Your choice, but filing takes only a few minutes and requires no documentation. Plus, participating in settlements sends a message that privacy violations matter.
Misconception 3: This is the same as the ransomware breach settlement.
FALSE. NorthBay faces TWO separate settlements—one for a 2024 ransomware attack (deadline passed October 2025) and this separate pixel tracking settlement (deadline March 12, 2026).
Misconception 4: I can’t participate because I’m no longer a NorthBay patient.
FALSE. If you accessed authenticated pages during 2020-2024 while living in California, you qualify regardless of current patient status.
Misconception 5: Tracking pixels are normal and legal.
Tracking may be common, but using them on authenticated healthcare pages to share patient information with third parties may violate California privacy laws without proper consent.
What to Watch Out for With Website Tracking
Check privacy policies before logging into healthcare portals. Look for information about third-party tracking, advertising pixels, and data sharing practices.
Use browser extensions that block tracking pixels and third-party cookies, especially when accessing sensitive healthcare information.
Review your privacy settings on social media platforms like Facebook. Limit how much information these platforms can collect from your browsing activity.
Be skeptical of targeted health ads. If you suddenly see ads related to conditions you’ve been researching on healthcare websites, your activity may have been tracked and shared.
Report privacy violations to the California Attorney General’s Office if you believe healthcare providers are improperly sharing your information.
Read settlement notices carefully when they arrive. Healthcare tracking settlements are becoming more common as patients push back against these practices.
What to Do Next
How to File a Claim in the NorthBay Pixel Tracking Settlement
The official settlement website is www.NorthBayPixelSettlement.com.
Contact information:
- Phone: 833-417-4991
- Email: [email protected]
- Mail: NorthBay Pixel Disclosure Settlement, c/o Settlement Administrator, P.O. Box 25226, Santa Ana, CA 92799
Step-by-step filing process:
Step 1: Visit www.NorthBayPixelSettlement.com to access the claim form.
Step 2: Complete the online form with your name, address, email, and phone number.
Step 3: Confirm under penalty of perjury that you’re a California resident who accessed NorthBay Healthcare’s authenticated website or portal pages between 2020 and 2024.
Step 4: Choose your payment preference (check or electronic payment if offered).
Step 5: Submit your claim online before 11:59 PM Pacific Time on March 12, 2026.
Alternative: Download the PDF claim form, complete it, and mail it to the address above. It must be postmarked by March 12, 2026.
Step 6: Keep a confirmation or copy of your submitted claim for your records.
Step 7: Monitor your email for communications from the settlement administrator about your claim status.
Protecting Your Healthcare Privacy Going Forward
Limit what you access on public WiFi. Avoid logging into patient portals or viewing sensitive medical information on unsecured networks where tracking is easier.
Use incognito/private browsing mode when accessing healthcare portals. This limits some tracking, though it won’t block all pixels.
Review privacy notices from healthcare providers. Look for clear statements about whether they use tracking pixels and how they share data.
Exercise your privacy rights. Under California law, you can request information about what data companies collect and who they share it with.
Support stronger privacy regulations. Contact your state representatives about healthcare privacy protections and restrictions on commercial tracking of sensitive health information.
Join class actions when appropriate. Participating in settlements holds companies accountable and may lead to better privacy practices industry-wide.
Frequently Asked Questions
What is the NorthBay Healthcare pixel tracking settlement about?
The settlement resolves allegations that NorthBay Healthcare shared patients’ personal and health information with third parties like Facebook and Google through tracking pixels on its authenticated website and patient portal between 2020 and 2024. NorthBay denies wrongdoing but agreed to pay California residents $15 each to settle the claims.
Who qualifies for the NorthBay pixel tracking settlement?
California residents who visited NorthBay Healthcare’s authenticated (logged-in) website pages or patient portal between 2020 and 2024 qualify. You don’t need proof of harm, receipts, or login records—just confirmation you accessed these pages as a California resident.
Is this the same as the NorthBay ransomware breach settlement?
No. NorthBay has TWO separate settlements. The ransomware breach settlement (McCalmon case) had a deadline of October 14, 2025, and is now closed. This pixel tracking settlement (J.A. case) has a deadline of March 12, 2026, and is still accepting claims.
How much money can I get from the NorthBay pixel tracking settlement?
Eligible class members receive $15 for filing a valid claim. Unlike some settlements where amounts vary based on claims filed, this settlement provides a flat $15 payment to each approved claimant.
What is the deadline to file a NorthBay pixel tracking claim?
The claim deadline is March 12, 2026, at 11:59 PM Pacific Time. Claims must be submitted online or postmarked by this date. The final approval hearing is scheduled for March 19, 2026.
Do I need documentation to file a NorthBay pixel tracking claim?
No. You don’t need receipts, medical records, or login history. The claim form simply asks you to confirm under penalty of perjury that you’re a California resident who accessed NorthBay’s authenticated pages between 2020 and 2024.
How do I file a claim in the NorthBay pixel tracking settlement?
Visit www.NorthBayPixelSettlement.com to file online, or download a PDF form to mail to NorthBay Pixel Disclosure Settlement, c/o Settlement Administrator, P.O. Box 25226, Santa Ana, CA 92799. You can also call 833-417-4991 with questions.
Last Updated: January 15, 2026 — We keep this current with the latest legal developments.
Pro Tip: Don’t confuse this pixel tracking settlement with the separate NorthBay ransomware breach settlement. The ransomware settlement (October 2025 deadline, up to $4,000 payouts, 569,000 affected patients nationally) is completely different from this pixel tracking settlement (March 2026 deadline, $15 flat payment, California residents only). If you received a data breach notification letter about the January-April 2024 ransomware attack, that deadline has already passed. This pixel settlement is specifically for website tracking between 2020-2024.
Disclaimer: This article provides general information about the NorthBay Healthcare pixel tracking class action settlement for educational purposes only. It is not legal advice, and settlement participation is voluntary. For specific legal questions about your situation, consult a qualified attorney licensed in California. AllAboutLawyer.com does not provide legal services or represent consumers in this settlement.
Take Action: Visit the official settlement website at www.NorthBayPixelSettlement.com to file your claim before March 12, 2026. Call 833-417-4991 or email [email protected] with questions. To protect your healthcare privacy going forward, review privacy policies before logging into patient portals and consider using browser extensions that block tracking pixels.
Stay informed, stay protected. — AllAboutLawyer.com
About the Author
Sarah Klein, JD, is a licensed attorney and legal content strategist with over 12 years of experience across civil, criminal, family, and regulatory law. At All About Lawyer, she covers a wide range of legal topics — from high-profile lawsuits and courtroom stories to state traffic laws and everyday legal questions — all with a focus on accuracy, clarity, and public understanding.
Her writing blends real legal insight with plain-English explanations, helping readers stay informed and legally aware.
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