Balance of Nature $9.95M False Advertisement Class Action Settlement: Who Qualifies, How to File by March 11, 2026
A class action lawsuit alleges Balance of Nature made false and misleading advertising claims about their supplements’ health benefits, nutritional value, and ingredients. The company agreed to a $9.95M settlement to resolve these allegations. If you purchased Balance of Nature Fruits, Veggies, or Fiber & Spice products between March 28, 2019, and October 27, 2025, you may qualify to file a claim for compensation.
The lawsuit accuses Balance of Nature of exaggerating nutritional content and making unsupported disease treatment claims. As of January 2026, the claim deadline is March 11, 2026—less than two months away.
This Affects You If You Purchased Balance of Nature Products
If you bought Balance of Nature supplements based on their advertising about nutritional value or health benefits, this settlement matters. Consumers across the United States who purchased these premium-priced products may have been misled about what they were actually getting. The settlement provides a way to recover some of your money without hiring your own attorney or filing an individual lawsuit.
What False Claims Did Balance of Nature Make?
Exaggerated Nutritional Content Claims
The lawsuit alleges Balance of Nature made false or misleading statements about the quality, listed ingredients and supposed health benefits of their supplements. Specifically, the company allegedly claimed their products contained far more nutritional value than they actually provided.
Balance of Nature claimed one serving of its Fruits product contained the “nutritional equivalent of over 5 servings of fruits per dose.” They also claimed three capsules provided as much nutrition as eating more than 10 servings of salad made with 31 different fruits and vegetables. These claims allegedly lacked scientific support.
The lawsuit claims the supplements are actually 40% sugar and don’t provide nearly the amount of nutrients that actual fruits and vegetables do.
Illegal Disease Treatment Claims
Balance of Nature allegedly falsely advertised that its supplements could prevent, treat or cure diseases including diabetes, fibromyalgia, arthritis, heart disease and even cancer. The company went so far as to recommend customers take 12 capsules each of their Fruits and Veggies supplements if diagnosed with life-threatening illness.
These disease treatment claims are illegal for dietary supplements. Supplements cannot claim to treat, cure, or prevent diseases without FDA approval as drugs. In 2019, the FDA issued a warning letter to Balance of Nature over these claims.
Misleading Customer Testimonials
Balance of Nature allegedly used customer testimonials to make scientifically unsupported claims that their products could treat conditions like lupus, ulcers, gout, congestive heart failure, Hepatitis C, and multiple sclerosis. These testimonials created a false impression that the supplements had medical benefits they don’t possess.
Deceptive Marketing About Product Equivalence
Balance of Nature owner Douglas Howard allegedly argued in promotional videos that consuming the company’s supplements is the same as eating fruits and vegetables—and that the products cost “a lot less money” than the real thing. The lawsuit claims these statements are false or intentional half-truths that deceive consumers.
What Does the $9.95M Settlement Provide?
Settlement Fund and Compensation Structure
The settlement establishes a total fund of $9,950,000. This money will compensate affected consumers, pay administrative expenses, attorney fees, and service awards to class representatives.
The settlement provides two tiers of compensation:
Tier 1 (with proof of purchase): You can receive $10 per unit purchased, up to a maximum of $30 per household. If you bought the Whole Health System (one bottle each of fruits, veggies, and fiber & spice), that counts as three units.
Tier 2 (without proof of purchase): You can receive $8 per household without providing receipts.
Important Limitation on Payouts
If the total amount of valid claims, administrative expenses, attorneys’ fees, and service awards exceeds the total settlement fund of $9,950,000, the settlement administrator will reduce payments to claimants proportionally.
This means your actual payout depends on how many people file claims. If many consumers submit claims, individual payments will be smaller. If fewer people claim, you’ll receive more.
Requirements for Balance of Nature Going Forward
Beyond monetary compensation, the settlement likely requires Balance of Nature to change its advertising practices. The company must obtain competent and reliable scientific evidence before making health claims. They must disclose material information about ingredients and sourcing more clearly.
Related Article: NorthBay Healthcare Pixel Tracking Class Action Settlement, $15 Payment For California Patients Claim by March 12, 2026
Who Qualifies for the Balance of Nature Settlement?
Class Definition and Eligibility
Class members must have purchased one or more units of Balance of Nature fruits capsules, veggies capsules, or fiber and spice powder in the United States between March 28, 2019, and Oct. 27, 2025, for personal use.
You qualify if you:
- Purchased Balance of Nature Fruits, Veggies, or Fiber & Spice products during the class period
- Made purchases in the United States for personal use (not resale)
- Bought products directly from Balance of Nature (phone or website), Amazon.com, or Walmart.com
- Did not already receive a refund equal to or greater than what you paid
You Don’t Need to Prove Harm
Unlike some lawsuits, you don’t need to prove the false claims actually harmed you or that you relied on specific misleading statements. Simply purchasing the products during the class period makes you eligible. You also don’t need proof of purchase to participate, though you’ll receive a higher payment if you can provide receipts.
One Claim Per Household
The settlement limits claims to one per household. You cannot file multiple claims if several family members purchased Balance of Nature products.
When Was the Lawsuit Filed and What’s the Current Status?
Original Lawsuit Filing
The class action lawsuit Spivey v. Evig LLC d/b/a Balance of Nature was filed in January 2024 in the U.S. District Court for the Northern District of Illinois. However, that federal case was dismissed by a judge in June 2025.
Current Settlement Case
The active $9.95M settlement stems from a separate case: Morris v. Evig LLC, filed in the Circuit Court of Phelps County, Missouri. The court scheduled a Final Approval Hearing for March 6, 2026, to consider whether to approve the settlement.
Critical Deadlines as of January 2026
Claim forms must be submitted online or postmarked by 11:59 p.m. Central Time on March 11, 2026.
- February 9, 2026: Deadline to opt out or object
- March 6, 2026: Final approval hearing
- March 11, 2026: Claim submission deadline
If the court approves the settlement and no appeals are filed, payments will be distributed approximately 45 days later.
Previous California Settlement (Now Closed)
A separate California-only settlement for $1.1 million was finalized in June 2023. California residents who filed claims by November 2023 received payments in 2024. That settlement is now permanently closed.
What Balance of Nature Did Wrong in Their Marketing
Lack of Scientific Evidence
Balance of Nature failed to obtain competent and reliable scientific evidence before making health benefit claims. Companies must have substantiation for their advertising claims before promoting products to consumers.
Violation of FDA Regulations
The FDA prohibits dietary supplement companies from claiming their products treat, cure, or prevent diseases. Balance of Nature allegedly made these illegal claims anyway, prompting an FDA warning letter in 2019.
Misleading Nutritional Equivalence Claims
The company allegedly claimed a few capsules provided nutrition equivalent to multiple servings of fruits and vegetables. These claims were not supported by the actual nutritional content of the supplements, which allegedly contain significant amounts of sugar and minimal nutrients.
Deceptive Testimonial Use
Balance of Nature used customer testimonials to suggest their products had medical benefits. The testimonials were allegedly not representative of typical consumer experiences and made claims the company couldn’t legally make itself.
Automatic Renewal Violations
Beyond false advertising, Balance of Nature also allegedly violated California’s Automatic Renewal Law by enrolling customers in subscription programs without clear disclosure, adequate acknowledgment, or easy online cancellation options.
How False Advertising Harms Consumers
Financial Waste
False advertising causes consumers to waste money on products that don’t deliver promised benefits. Balance of Nature supplements sold for $69.95-$89.95, making them a significant expense for consumers expecting real nutritional value.
Delayed Medical Treatment
When companies falsely claim supplements can treat serious diseases, consumers may delay seeking proper medical care. This can worsen health conditions that require professional treatment.
Erosion of Market Trust
Misleading health claims erode consumer trust in the supplement marketplace. When one company makes false claims, consumers become skeptical of all supplement products—even legitimate ones.
Supplement Industry Regulation Gap
Dietary supplements face less regulation than drugs, making false advertising particularly problematic in this industry. Consumers often lack the scientific expertise to evaluate health claims independently, making them vulnerable to misleading marketing.
What You Must Know About This Settlement
Common Misconceptions That Could Affect Your Rights
Misconception 1: I have to prove I was harmed by the false claims.
FALSE. You can participate based on purchasing Balance of Nature products during the class period, even if you didn’t rely on the specific false claims or suffer documented harm.
Misconception 2: I’ll get a huge payout from the settlement.
FALSE. The maximum payment is $30 with proof of purchase or $8 without proof. Your actual payment may be lower if many people file claims.
Misconception 3: I don’t need to file a claim to get paid.
FALSE. While you’re automatically included in the settlement, you must file a claim form to receive compensation. Doing nothing means you give up money while still releasing your right to sue.
Misconception 4: I can’t participate because I bought the product years ago.
FALSE. If you purchased between March 28, 2019, and October 27, 2025, you qualify regardless of how long ago you made your purchase.
Misconception 5: Balance of Nature will contact me about the settlement.
DON’T RELY ON THIS. You should proactively visit the settlement website and file your claim. The company isn’t required to notify every past customer.
Misconception 6: I have unlimited time to file a claim.
FALSE. The deadline is March 11, 2026. Missing this deadline means you forfeit compensation forever.
What These False Claims Mean for Your Consumer Rights
You have the right to truthful advertising claims supported by scientific evidence. The Federal Trade Commission prohibits unfair or deceptive advertising practices. State consumer protection laws provide additional protections against false advertising.
Companies cannot claim their products treat, cure, or prevent diseases unless they’re approved by the FDA as drugs. You have the right to accurate information about product ingredients and sourcing. When companies violate these rights, you can participate in class actions to recover compensation.
The settlement demonstrates that consumer protection laws have teeth. When Balance of Nature allegedly made false claims, multiple regulatory bodies and private lawsuits held them accountable.
What to Watch Out for With Similar Misleading Product Claims
Be skeptical of health claims that sound too good to be true. If a supplement claims to cure serious diseases, that’s a red flag. Look for scientific evidence backing up product claims before purchasing.
Check if products have FDA approval or are merely dietary supplements with limited regulation. Supplements don’t undergo the same rigorous testing as prescription drugs.
Be wary of testimonials claiming dramatic health improvements. These may not represent typical consumer experiences. Watch for vague language like “supports” or “promotes” that may not mean actual treatment.
Research the company’s history with regulatory agencies. Look for required disclaimers about health claims on product packaging and advertising. Verify ingredient sourcing and quality claims independently.
Report false advertising you encounter. File complaints at ReportFraud.ftc.gov or with your state attorney general. Your reports help protect other consumers.
What to Do Next
Immediate Steps If You Purchased Balance of Nature Products
Step 1: Gather documentation of your purchases including receipts, credit card statements, shipping confirmations, or order confirmations. Check your email for Balance of Nature order confirmations. Log into your Amazon or Walmart account to find purchase history.
Step 2: Visit the official settlement website at www.supplements-settlement.com to confirm the settlement status and review claim requirements.
Step 3: Review the class definition to confirm you qualify based on the products you purchased and when you purchased them.
Step 4: Complete the claim form with accurate information about your purchases including dates, product names, and amounts paid. You can submit online or download a PDF form.
Step 5: Submit required documentation with your claim form if you’re filing a Tier 1 claim for higher compensation.
Step 6: Keep copies of everything you submit to the settlement administrator.
Step 7: Submit your claim before the March 11, 2026, deadline. Don’t wait until the last minute in case you encounter technical issues.
How to File a Claim in the Balance of Nature Settlement
The settlement administrator’s mailing address is: Balance of Nature Settlement Administrator, PO Box 231, Valparaiso, IN 46384.
You can submit your claim online at www.supplements-settlement.com or mail a completed PDF claim form to the administrator.
For Tier 1 claims (with proof): Provide a receipt, order confirmation, or account order history showing your Balance of Nature purchase during the class period. Include the number of units purchased and where you bought them.
For Tier 2 claims (without proof): Simply complete the claim form certifying that you purchased Balance of Nature products during the class period.
The settlement administrator will process your claim after the March 6, 2026, final approval hearing. If approved with no appeals, expect payment approximately 45 days after final approval.
Protecting Yourself From False Advertising in the Future
Research products before purchasing by checking independent reviews and scientific studies. Verify health claims through reputable sources like the FDA, NIH, or peer-reviewed medical journals.
Check if companies have faced previous lawsuits or regulatory actions. A simple Google search for “[company name] lawsuit” or “[company name] FDA warning” can reveal important information.
Look for the FTC’s warning signs of deceptive advertising: exaggerated claims, fake scientific jargon, claims of secret ingredients, or pressure to buy immediately.
Keep records of your purchases in case you need to file claims in future class actions. Save receipts, order confirmations, and screenshots of product claims you relied on.
Consider consulting healthcare providers before using new supplements, especially if you have health conditions or take medications.
Frequently Asked Questions
What is the Balance of Nature false advertisement class action about?
The lawsuit alleges Balance of Nature made false and misleading claims about the nutritional content, health benefits, and disease treatment capabilities of their supplements. The company agreed to a $9.95M settlement to resolve these allegations without admitting wrongdoing.
What false claims did Balance of Nature make?
Balance of Nature allegedly claimed their supplements contained the nutritional equivalent of multiple servings of fruits and vegetables, could prevent or treat serious diseases like diabetes and cancer, and were equivalent to eating actual produce. These claims allegedly lacked scientific support.
Who qualifies for the Balance of Nature settlement?
Anyone who purchased Balance of Nature Fruits, Veggies, or Fiber & Spice products in the United States between March 28, 2019, and October 27, 2025, for personal use qualifies. Purchases from Balance of Nature directly, Amazon, or Walmart are covered.
How much money can I get from the Balance of Nature settlement?
With proof of purchase, you can receive up to $30 per household ($10 per unit, maximum 3 units). Without proof, you can receive $8 per household. Actual amounts may be lower if many people file claims.
How do I file a claim in the Balance of Nature class action?
Visit www.supplements-settlement.com to file online or download a PDF claim form. Complete the form with your purchase information and submit it by March 11, 2026. You can mail claims to Balance of Nature Settlement Administrator, PO Box 231, Valparaiso, IN 46384.
What is the deadline to file a Balance of Nature claim?
The claim deadline is March 11, 2026, at 11:59 p.m. Central Time. Claims must be submitted online or postmarked by this date. Missing the deadline means you forfeit your right to compensation.
Do I need documentation to file a Balance of Nature settlement claim?
No, you can file a Tier 2 claim without proof of purchase and receive $8 per household. However, providing proof of purchase qualifies you for a Tier 1 claim worth up to $30, making documentation worthwhile if you have it.
Last Updated: January 15, 2026 — We keep this current with the latest legal developments.
Pro Tip: Don’t wait until March to file your claim. Technical issues or mail delays near the deadline could prevent your claim from being processed. File as soon as you gather your purchase documentation to ensure you don’t miss out on compensation you’re entitled to receive.
Disclaimer: This article provides general information about the Balance of Nature false advertisement class action settlement for educational purposes only. It is not legal advice, and participating in the settlement is voluntary. For specific legal questions about your situation, consult a qualified attorney licensed in your state. AllAboutLawyer.com does not provide legal services or represent consumers in this settlement.
Take Action: Visit the official settlement website at www.supplements-settlement.com to review the settlement details and file your claim before the March 11, 2026, deadline. You can also report false advertising to the FTC at ReportFraud.ftc.gov or contact your state attorney general’s consumer protection division.
Stay informed, stay protected. — AllAboutLawyer.com
About the Author
Sarah Klein, JD, is a licensed attorney and legal content strategist with over 12 years of experience across civil, criminal, family, and regulatory law. At All About Lawyer, she covers a wide range of legal topics — from high-profile lawsuits and courtroom stories to state traffic laws and everyday legal questions — all with a focus on accuracy, clarity, and public understanding.
Her writing blends real legal insight with plain-English explanations, helping readers stay informed and legally aware.
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